Merrick Garland’s Texas Two-Step
Reality Bites Reconciliation
Celebrity Cruises Is Turning Ships Into Luxury Destinations
Covid-19 reset the entire cruise industry. Why wouldn’t it reboot the industry’s brands as well? Celebrity Cruises, the luxury cruise brand owned by Royal Caribbean, spent much of the pandemic adrift. It paused operations in March 2020 and didn’t set sail again until late June 2021. Now it’s undergoing a brand refresh that will see…
Why Beijing Wants BlackRock but Not Capitalism
Enjoy These Oddball Game Day Gadgets From Babe Wine and Unnecessary Inventions
There are plenty of clever inventions that generally improve football season, from hand warmers that keep your fingers from freezing in the stands to kegerators that give your home viewing party a real sports bar feel. But a new campaign from Anheuser-Busch InBev’s BABE Wine aimed at capitalizing on its NFL sponsorship may raise a…
Campbell’s Chunky Soup Wants to Be Your Lunch
Football season is here. That means soup season is, too. Since 1997, Campbell’s Chunky–the official soup of the NFL–has aired plenty of commercials featuring players and their mothers for its longstanding “Mama’s Boy” campaign. The message: If a can of soup is enough to nourish a big, strong defensive end like Reggie White, it sure…
Marketing Is The Name of the Game for Both The EA and Gatorade CMOs
For the sports-fuel brand Gatorade and video game software company Electronic Arts, entertainment has been blurring the line between the business and their audiences. From partnerships with Snoop Dogg and Keyshawn Johnson to bringing sports to digital via Twitch like having Marshawn Lynch and more athletes recreate the Pro Bowl during the pandemic, both brands…
Samsung Makes Audience Buying On AVOD Easier With Predictive Planning Tool
To help advertisers reach specific audiences in ad-supported video, Samsung Ads built a predictive campaign planning tool for connected TV. Audience Advisor is an analytics tool that uses Samsung’s own first-party data, combined with third-party data, to give brands and agencies a view into how much time specific audiences are spending viewing AVOD, as well… Continue reading »
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Amazon Fire TV Adds TikTok Functionality in the US
Amazon is bringing TikTok to the Fire TV platform in the United States and Canada for the first time as it debuts a new Amazon-built TV set. The ecommerce giant is adding support for the TikTok app to all Fire devices after successful rollouts in the U.K., Germany and France. And while Amazon has previously…