Month: September 2021

In 2021, corporations are expected to take a stand on even the most divisive issues.

Fans of the Netflix hit series Bridgerton will get a chance to attend their own Regency-era ball next year as part of an effort from the streaming service to make sure the hugely popular romance series remains the talk of the town. Top line The Queens Ball: A Bridgerton Experience will bring guests through a…

Decades ago, the broadcast networks used to assemble their biggest stars each summer to record elaborate jingle promos to tout their fall lineups. The tradition has long since fallen by the wayside, until now. CBS is resurrecting the tradition, unveiling a new musical number in which many of its actors sing, dance and rap as…

Outdated. Old school. These are the labels tossed out to disparage affiliate marketing. As a long-term survivor of decades of ad-tech evolution and hyperbole, affiliate is often tagged as a low-tech marketing option that lacks the data sophistication and customization options of formats that rely on identifiers and cookies. This assumption couldn’t be further from…

On this week’s episode of The Business of Marketing Podcast, Adweek’s chief innovation officer, Toby Daniels, sits down with Jaime Crespo, general manager at DTC shaving brand Harry’s. With almost 20 years of experience, Crespo has held senior marketing roles for brands like Unilever, Anheuser-Busch InBev and Amazon before joining Harry’s. At Harry’s, he is…

For years, algorithms have driven workers to meet punishing quotas. A state bill trying to reinject humans into the workflow has cleared a big hurdle.

The ability to subscribe to Revue newsletters directly via Twitter profiles was rolled out to all Twitter users worldwide this week, on Android, iOS and the web. Twitter acquired newsletter publishing platform Revue in January, allowing it to continue to run as a stand-alone service. The two platforms began testing their integration last month, saying…

Fashion Month is also TikTok Fashion Month, for the third time in 2021. TikTok said in a blog post, “From now until Sept. 29, we’re aiming to make fashionista dreams come true with a month of programming sure to delight even the pickiest fashion lovers. Everything from high-low fashion tips and style trends from creators…

No one said ad tech wasn’t a little murky. Last August, the industry watchdog Check My Ads and data supply researcher Zach Edwards uncovered evidence that unscrupulous publishers had discovered a way to circumvent blocklists in order to ultimately drive more ad revenue. Called “dark pool sales houses,” the strategy involves a ring of publishers…

Buffalo Wild Wings was founded in Columbus, Ohio in 1982 and has since grown to more than 1,200 sports bars around the world. Now the franchise is using college football to kick off an ad campaign meant to revitalize the brand and welcome in a new generation of fans. A 60-second “Greatest of All Times”…