Month: September 2021

Are you tired of SPACs already? Too bad! There are more SPACs. Another market entrant is the performance advertising company System1, which will list on the Nasdaq later this year, likely by November, after completing a merger with one such “special purpose acquisition company,” said CEO and co-founder Michael Blend. System1’s SPAC arrangement isn’t analogous… Continue reading »

The post Meet System1, The Billion-Dollar Ad Tech Biz IPOing Later This Year appeared first on AdExchanger.

As connected TV takes off, Amazon is making a bold move: It’s making its own TVs. Amazon – which already sells the Fire TV Stick and operates a CTV app store and an AVOD and SVOD service – is branching out into TV manufacturing, according to a report by Insider. What’s in it for the… Continue reading »

The post The Big Story: Amazon TVs appeared first on AdExchanger.

This article is sponsored by Oracle Advertising. CTV is undoubtedly becoming a critical slice of the advertising pie. After months at home in lockdown, without restaurants, movie theaters or live events to attend, television – more specifically, CTV – was the real winner. Between Q3 2019 and Q3 2020, streaming adoption increased 11% among viewers… Continue reading »

The post As CTV Viewership Soars, It’s Time For Advertisers To Prioritize Deeper Attention Measurement appeared first on AdExchanger.

Hudson MX, the media-buying processing and software developer backed by Ascential PLC, has named Charlotte Martin, a former head of operations at rival MediaOcean, global head of its customer support
team.

Early in the Covid-19 lockdowns, questions of returning to the office typically revolved around proposed dates and mask protocols. But as the pandemic continued into its second year, it has become a highly complex–and potentially volatile–topic at companies around the world. For many organizations, it’s no longer about a return to normalcy; it’s about defining…

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Patrick Llewellyn of 99designs reflects on a client call that renewed his commitment to interpersonal connection at all levels. Below, in his own words, he shares how emotional resonance can…

One year ago, the National Football League prepared to begin its season under a cloud of Covid-related uncertainty. Many marketers and broadcasters were unsure whether the season would –or should–be able to be played in full because of the pandemic. The 2021 NFL season kicks off tonight– as Super Bowl 55 winners the Tampa Bay…

The YouTube mobile application features an Incognito Mode that allows users to browse the app as though they aren’t signed into their account. When users turn on Incognito Mode, the search and watch history from their Incognito session will automatically be cleared once they turn the feature off. Here’s how to turn off Incognito Mode…

TikTok and MTV are handing out “Trending: VMAs,” with the input of fans on the video creation platform. The new collection of awards recognizes artists and creators driving music trends and culture on TikTok, voted on by fans on the platform, and Quen Blackwell will host the Trending: VMAs awards celebration, which will be livestreamed…