Month: September 2021

“An NFL fan and a fashion designer walk into a bar” sounds like the setup to a mediocre dad joke. But the idea actually served as the inspiration for Pepsi x Dapper Dan Football Watching Capsule Collection. Pepsi partnered with renown Harlem designer Dapper Dan on a line of clothes designed for couch comfort. Blending…

In his second letter to Nielsen’s customers in as many weeks, CEO David Kenny seeks to quell fears about the credibility of the company’s ratings services in the wake of the MRC pulling their
accreditation, and touts its plans for innovating more inclusive and representative measurement in the future.

Samsung Ads is expanding its footprint in the AVOD space, debuting a new predictive campaign planning offering that will help brands measure the scale, behaviors and time their target audiences spend with ad-supported video across different budget levels. “A lot of players were articulating that they were aware it’s an urgent need for them to…

Unilever’s $3.3 billion media account has been retained by WPP’s Mindshare with an expectation that there will be a growth in focus on ecommerce by the British multi-consumer goods producer. The retention of the contract follows a six-month review and will see Mindshare continue to work across all markets including the U.S., the U.K. and…

While time spent expanded 0.5% to 2.86 hours weekly, U.S. out-of-home ad spending fell 21.1% to $8.73 billion.

Murdoch is among the VIPs that prosecutors included on their list of more than 200 potential witnesses, along with former Secretary of State Henry Kissinger and former Secretary of Defense James
Mattis.

After a bruising summer of controversy, measurement firm Nielsen is looking to reestablish trust with the media industry–and to do it, the company plans to pick up the pace on its new measurement offerings. In a letter sent today to advertisers, agencies, broadcasters and others in the media industry, the firm, which in August had…

As it has been in previous years, TV is the principal platform for this year’s 9/11 commemorations, reminiscences and reexaminations.