Streaming platform Spotify made Release Radar the third always-on personalized playlist available for sponsorship worldwide, and fellow streaming service Disney+ was the first to bite. Release Radar, which is updated every Friday, has become one of the top three personalized playlists on Spotify in the Asia-Pacific region, Europe/Middle East/Africa, Latin America and North America, and…
From George Bush’s 9/11 to Joe Biden’s
9/11 Did Not Change Everything
Karens and Trolls Agree: Wellness Device Chirp Can Make You More Tolerable to Be Around
One of the stars of a new long-form ad for a brand called Chirp is a troll, but not the modern kind that writes hateful posts and purposely stirs up trouble. Instead, he’s a scruffy, pointy-eared troll out of a Grimm’s fairy tale who was literally born under a bridge and once ate people for…
Netflix’s Lucifer Urges Fans to ‘Cash in on Sin’ With Indulgent Ad and Sweepstakes
If you plan to stock up on (and ultimately hoard) all of your favorite snacks before lounging in front of the TV for the final season of Lucifer, Netflix’s devilish drama may have the ideal rewards card for you. To celebrate the show’s final season debut on Sept. 10, Netflix teamed up with agency Mischief…
Time Is of the Essence: How Brands Can Still Help Refugees in Afghanistan
Now that the U.S. is officially out of Afghanistan, many of us fear for the hundreds of thousands of U.S.-affiliated Afghans facing uncertain futures. One reason brands should consider getting involved in the rescue effort is the role of brand purpose in driving growth across industries. Investing in social impact has become standard business practice,…
Twitter Tests a Way for Users to Remove Followers Without Blocking Them
Twitter is testing a way for users to remove followers without fully blocking them. However, those who are removed are not prevented from following the account again in the future. The social network said in a Twitter Support tweet Tuesday, “We’re making it easier to be the curator of your own followers list. Now testing…
Adam Mosseri Discusses the Ins and Outs of Instagram Search
Head of Instagram Adam Mosseri broke down how search works on the Facebook-owned photo- and video-sharing network and detailed upcoming improvements in a blog post last month. He wrote, “Let’s say you’re interested in finding pictures of space after seeing the blue moon. When you tap the search bar on the Explore page, the first…
Facebook Fantasy Games Become a Reality for Android, iOS Users in Canada, US
Fantasy football draft season is winding down with the National Football League set to kick off its season Thursday night, but Facebook rolled out a host of other fantasy options for users in Canada and the U.S. last week. Facebook Fantasy Games, available free-of-charge via the social network’s flagship Android and iOS applications, enable players…
Marketers and Tech Providers Share a Common Goal: Feasibility
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Ad-Lib.io’s Adit Abhyankar discusses the common pitfalls of the proof of concept method. Below, in his own words, he shares four questions to keep in mind when testing and adopting…