The new TV season is less than two weeks away, and Fox will be gunning for its third consecutive season win in the adults 18-49 demographic most coveted by advertisers. But in order to do that, the network will also need to try to stop the migration of viewers from linear to streaming, which accelerated…
NBC Has Only ‘a Few’ Super Bowl 56 Ad Units Left, 5 Months Before Game
The 2021 NFL season hasn’t even begun yet, and NBC is almost finished with its ad sales for Super Bowl 56–more than five months before the game will take place. “As of today, we only have a few units left, and we’re purposely holding them back,” Dan Lovinger, evp, advertising sales, NBC Sports Group, told…
Creative Testing Platform Marpipe Snags $8M From Big-Name Investors
New York-based startup Marpipe clinched $8 million in Series A funding with the backing of some big-name investors that it will use to fuel the growth of its creative testing platform as it looks to become an ad tech unicorn. The company, founded by 26-year-old CEO Dan Pantelo last year, uses automation to generate thousands… Continue reading »
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Facebook IQ Shares Topics to Watch for Q2 2021
Facebook IQ shared its Topics to Watch for the second quarter of 2021, shining the spotlight on topics of rising conversation on Facebook and Instagram in the U.S. during that three-month period. Discussion about car rental and associated topics airport, car, Florida, golf, hotel, renting, resort and spa was up 1.81 times compared with the…
Kroger’s Rebrand Continues With a Unifying Symbol
Supermarket chain Kroger is embarking on the latest stage of a rebrand that began in 2019 with a new icon it calls the Fresh Cart. This icon–a shopping cart with a slice of orange as the basket–will be added to all of Kroger’s banners, which also include Ralphs and Food4Less, to provide a sense of…
Vaccine Efficacy Numbers, Explained | WSJ
Here’s What’s New in the Most Recent Quarterly Update to LinkedIn Sales Navigator
LinkedIn Sales Solutions released several new features in its quarterly update to its Sales Navigator platform with the aim of helping sellers to fine-tune their outreach efforts. Associate product marketing manager Angel Gonzalez wrote in a blog post last week, “As virtual selling continues to grow in importance, sellers are eager to understand and to…
The David and Goliath Race to Expand Contactless Payments
While buy now, pay later and social commerce have dominated retail headlines lately, two more recent announcements demonstrate contactless payments remain a retail priority. Just three months after bringing its cashierless technology to a Fresh grocery store in Bellevue, Washington, Amazon announced plans to expand the contactless payment option to its Whole Foods chain. At…
PayPal Acquires Buy Now, Pay Later Platform Paidy for $2.7 Billion
PayPal announced that it’s buying the Japanese buy now, pay later (BNPL) platform Paidy for $2.7 billion, the latest in a series of deals that are reshaping the fast-growing delayed-payment space. The payments giant is hoping the acquisition will add to its existing processing capabilities and distribution in Japan, which is the third largest ecommerce…
The First Twitter Communities Are Set to Go Live
Communities, Twitter’s answer to Facebook groups, officially debut Wednesday after being introduced during the company’s Analyst Day in February. Twitter users can be invited to join Communities starting Wednesday, and the first five will appear on the application and their profiles as a place to tweet about interests separate from the public timeline. Staff product…