Month: October 2021

Which agencies were able to not only survive–but thrive–amid the Covid-19 pandemic? Adweek presents our third-annual Fastest Growing Agencies list. We’re joined by AgencySpy editor Kyle O’Brien and Agencies reporter Emmy Liederman to discuss what it’s taken to triumph despite the upending of the advertising industry over the past year. Stream the new episode below,…

Performance advertisers can now, for the first time, take advantage of YouTube on CTV to drive and measure conversion through the expansion of Video action campaigns.

To celebrate National Taco Day, Spark Foundry created a campaign for Taco Bell enabling WhatsApp users to turn their “taco emojis” into tacos they can actually eat.

CivicScience, an online polling and survey data firm, took its first official step into the media arena on Monday with the launch of Rulo, an ad-buying and programmatic data business. CivicScience had considered an advertising business for years. Brand and publisher clients clamored for a data service, said Rulo CEO Doug Laretano. Marketers and publishers… Continue reading »

The post Survey Data Firm CivicScience Launches An Ad Business, Rulo appeared first on AdExchanger.

The IAB Tech Lab Cryptographic Security Foundations Working Group last week released the second version of its ads.cert framework to improve transaction transparency in programmatic advertising.

I’m seeing creative new data approaches designed to “de-duplicate” audience reach in a way that is reminiscent of the ad market I first began covering in the early 1980s.

Ice cream brand H?agen-Dazs has begun a social media-based competition in Germany to encourage people to turn their side-hustles into careers. The brand is targeting Gen Z consumers with the latest element of its #Don’tHoldBack brand platform, being run by creative agency Space, which aims to help performers, artists and business owners reach their potential….

Pinterest has hired Martin Galvin, GroupM’s U.K. commercial strategy director, to lead its commercial partnerships programmes with media networks globally. Galvin will become the platform’s first global agency commercial lead, based out of the U.K., after five years within the GroupM where he initially held the post of trading director, overseeing contractual arrangements for its…

“There were conflicts of interest between what was good for the public and what was good for Facebook, and Facebook over and over again chose to optimize for its own interests, like making more
money,” former Facebook product manager Frances Haugen told “60 Minutes.”

Years ago, Reed Hastings, Netflix CEO, said one of his biggest competitors wasn’t broadcast networks. It was Fortnite.