Month: October 2021

CBS is continuing its reliance on the tried-and-true this fall with a revamped, updated version of one of its most storied series, “CSI.”

When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture behind some of the spookiest homes in the country. The…

The “short” extension of talks averts a blackout of more than 14 NBC networks and affiliates for YouTube TV subscribers, though the outcome remains to be seen.

The unprecedented disruption of 2020 required marketers to reimagine their longstanding strategies as consumer needs changed quicker than ever before. In his best-selling book, Quantum Marketing, Mastercard’s Raja Rajamannar–Adweek’s Grand Brand Genius honoree for 2021–unpacks this notion by defining the four historical paradigms of marketing, and contends that the industry is now entering its “fifth…

There is no better time to partner with candy brands than Halloween season. One energy drink is getting into the spirit by linking up with a legacy candy company for a new beverage that tastes incredibly familiar. C4 Energy, a subsidiary of Nutrabolt, has teamed with the Mars Wrigley company for a Starburst-inspired energy drink….

How can brands better support minority-owned businesses? That was the topic of a Brandweek fireside with Jamie Lomas, vp of advertising sales at Amazon; Evelyn Rusli, co-founder and president/CMO of baby food brand Yumi; and Meghna Majmudar, head of executive and leadership engagement for diversity, equity and inclusion-minded consulting firm ReadySet. The group collaborated and…