Month: October 2021

Alex Schultz became Facebook’s chief marketing officer last September, named as the successor to Antonio Lucio, who revealed his departure the previous month. But despite the sheer size of Facebook–Meta is huge–small and midsized businesses have been a key part of his tenure at the company since coming on board in 2007 as a data…

Halloween brings a huge spike in demand for horror movies as viewers look for some seasonal scares and for bite-sized candy to dole out to trick-or-treaters. 20th Digital Studio and Mars are combining the two in “Bite Size Halloween,” a series of 18 shorts streaming on Hulu. This is the third year for the campaign,…

It’s no secret that the ad tech industry has a transparency problem. An estimated 15% of digital ad dollars vanish into the so-called “unknown delta.” And advertisers are consistently finding themselves surprised by the places their ads end up. A nonprofit launched this week by two of the industry’s most outspoken brand safety advocates aims…

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions of Adweek’s community of high-level experts. Today, Patrick Llewellyn of 99designs discusses a recent internal policy change. Below, in his own words, he describes his goal of providing flexibility for employees–and the organizational learning curve behind it….

Johnnie Ingram never imagined a career in the agency world would put him on the path to an Emmy nomination. The creative director and executive producer, who grew up in a small town in eastern Tennessee where being queer wasn’t talked about, is the co-creator of HBO’s We’re Here, an unscripted reality series that follows…

As the craze around non-fungible tokens (NFTs) continues to captivate the crypto world, major media companies are still feeling out ways to package their legacy brands into one-of-a-kind art pieces for digital ownership. Their experiments have ranged from selling off historic moments from archival footage–as CNN has begun to do with its new Vault platform–to…

As D?a de Muertos– also known as the Day of the Dead–approaches, it is not only a reminder to remember family and friends that have passed away, but to celebrate love and acceptance as a community. Doritos Mexico distills that message in this year’s D?a de Muertos-related campaign with a short film titled “Nunca Es…