Month: October 2021

What would you do for an extra pizza from Domino’s? For the people of Portugal, getting a free pie this Halloween is actually pretty easy. All they have to do place their orders from one of the country’s most reputedly frightening streets. With creative assistance from agency Leo Burnett Lisboa and Flesh 512, the pizza…

Knowing how or when to reach out can be a crucial and yet difficult obstacle when it comes to suicide prevention. Seemingly minor struggles like sleep difficulty or financial stress can accumulate rapidly, leading to an emotional peak that can have dire consequences. Statistics show that these issues are often compounded for veterans. Leading into…

For special event supplies retailer Party City, Christmas comes early every year. That’s because its biggest holiday is Halloween, and shoppers are typically eager to stock up on spooky skeletons, polyester spiderwebs, plastic creepy crawlies, candy and, of course, costumes. With just a few days remaining until the Great Pumpkin visits neighborhoods, shoppers are making…

Luxury retailer Neiman Marcus is leaning into consumer optimism about the holidays with a new campaign under the tagline “Celebrate Big, Love Even Bigger,” getting a bit of a jump on sales ahead of Halloween. The luxury banner also unveiled its Christmas Book catalogue for 2021. It’s an annual tradition that, like the campaign, combines…

The pandemic propelled us into a digitized future, compressing decade’s worth of digital adoption into mere months. However, this time of disruption has provided a unique opportunity for marketers to construct new ways to unlock growth. Biljana Cvetanovski, partner at McKinsey & Company and co-author of The Growth Triple Play, joined Adweek’s Digital Shift event…

Being a Black woman in PR, I often find myself outnumbered. Given the role of the DEI and all things Black culture expert in meetings, there were times I struggled to find my voice. Black marketing professionals are often behind some of the most culturally shifting campaigns. Such campaigns include the work of Wieden and…

Oculus’ share of the virtual reality headset market has also doubled, jumping to 70% earlier this year form 34% a year earlier,

And the headcount for the company as a whole now matches what it was in Q3 2019, meaning that several thousand eliminated positions have now been restored given recent new business and demand for
services.

Facebook CEO Mark Zuckerberg on Thursday announced the change of the company’s direction and name, offering a detailed vision of the metaverse — an online virtual realm where people would work,
exercise, play and shop.