Month: October 2021

No matter how much (or, on some occasions how little) we work on our Halloween costumes, we can almost always plan on something going wrong with our getups. Don’t worry, Joann is here to provide some comedic encouragement, thanks to a very familiar face. For its ongoing comedic web series, the crafting store has tapped…

Nielsen now says many of its panel maintenance issues have been resolved. Its national TV panel has been built up to its pre-COVID levels — around 40,000 TV homes — and CEO David Kenny said it is on
track to get to 41,600 homes in Q1 2022. “We believe in accreditation and fully support the audit process. In fact, we continue to be the only service audited across our products. We are in continuous
dialogue with the MRC, and we’ve also engaged an external firm to support our efforts toward remediating outstanding issues,” says Kenny.

Plus: The great Pamela McCorduck, the future of Apple products, and yet another crazy weather event.

Not only are the two businesses generating different types of revenue, but they have fairly different content.

A new documentary miniseries about “Star Trek” is simultaneously lighthearted, informative and highly entertaining.

Retailers have high hopes for the 2021 holiday season and Walmart, the largest U.S. retailer for more than 30 years, is no exception. True to its size, Walmart is indeed going big this year with a connected commerce bonanza, including shoppable experiences and facial recognition in an overarching campaign it calls, “Joy. Fully.” Livestreams–one of…

Coca-Cola aims to give everyone more of a fuzzy glow than a fright this Halloween with its follow-up campaign under its recently released “Real Magic” brand platform. Created by Dentsu McGarry Bowen (MB) UK, “Ghost” sees a boy creep about the convenience store he lives above late one night after hearing some odd noises. He…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ali Manning, co-founder and COO of Chalice Custom Algorithms. In the future, the best, most successful brands will be the ones that can predict the future. And there’s no reason… Continue reading »

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