Month: November 2021

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Declan Owens, digital analytics expert at Piano. As the deprecation of third-party cookies looms, the vision of first-party data as the backbone of advertising is clearer than ever. But before they make the switch,… Continue reading »

The post How To Audit Your Organization’s Data Quality appeared first on AdExchanger.

A Commanding Performance Google is expanding Performance Max, a product introduced last year that buys across YouTube, Maps, Search, Gmail, Google’s display network and Discover, which includes the product discovery and shopping feed. Check out the blog post. As part of the move, Google Local Marketing campaigns and Smart Shopping, a retail-sponsored product solution, will… Continue reading »

The post Google’s Performance Max Is Ready For Primetime; FLoC Is Not appeared first on AdExchanger.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Nate Woodman, founder of independent consulting firm Proof.   AdExchanger readers should be familiar with the term “weaponized privacy.” The idea explains the primary effect of Big Tech raising the walls of their… Continue reading »

The post As Big Tech Squares Off, Ad Measurement Is A Familiar Weapon appeared first on AdExchanger.

By Oz Etzioni, CEO of Clinch This article is sponsored by Clinch. What has the advertising industry been doing for the last 25 years if not constantly changing? And with every great evolution, there’s always more change ahead. Ever since ad tech became a driving force in the industry, almost all players have touted their… Continue reading »

The post The Future Of Personalization Is Already Here. Are You Leading Or Still Catching Up?  appeared first on AdExchanger.

Change is the law of life – and it’s on Kathryn Spaeth’s daily to-do list. As the newly appointed global chief transformation officer at WPP agency Wavemaker, Spaeth is bringing her experience from the consulting world at Accenture to bear in agency land. The agency model must evolve along with technology and consumer behavior. Plus, agencies,… Continue reading »

The post Inside Agency Transformation During The Great Resignation With Wavemaker Changemaker Kathryn Spaeth appeared first on AdExchanger.

For a long time, messaging regarding diversity, equity and inclusion (DEI) was by the calendar, rather than by the book. These organized observations are (and will remain) important, but merely drafting along behind them is no longer enough. DEI needs to be woven into the fabric of your communications every day. The question, then, is…

Oh look, Facebook has decided to change its name. Leave aside the fact that it actually hasn’t (Facebook will still be called Facebook–it’s a corporate rebrand, like with Alphabet/Google), this was the starting pistol for the usual tsunami of sneering from our industry, and a cacophony of cackling from the wider world. Nothing sets the…

Facebook announced today updates to Subscriptions, a product launched in June 2020 where fans sign up to make regular monthly payments to their favorite creators. The updates let creators keep more of the money they make. Top line In an effort to woo more creators to its platform, Facebook has made a number of updates…

Vital Farms, known for its pasture-raised eggs, has put its chickens at the center of its advertising for years now, introducing them by name and touting an environmentally friendly “bullsh*t free” message. But in a new campaign, the brand has turned the creative over entirely to its avian workforce, developing what may be the first…