Month: November 2021

According to Noodles, TikTok’s most lovable pug oracle, “bones days” are ideal for getting up, getting active and exploring our surroundings. Recently, Reddy–a Petco-owned premium lifestyle brand for dogs–gave pets and their human parents the opportunity to do just that with a marketing experience guided entirely by scent. Reddy, Petco’s first concept flagship store, officially…

Gartner’s fourth annual Magic Quadrant for buy-side ad tech in a nutshell: Keep your eye on Amazon. Amazon is ascending into the stratosphere, where it’s now rubbing shoulders in the “leader” category alongside Google and The Trade Desk. Rounding out the leader quadrant you’ll find Adobe, Amobee, Adform and Mediaocean. MediaMath, Criteo, Verizon Media (ahem,… Continue reading »

The post Amazon Busts Its Way To The Top Of Gartner’s 2021 Ad Tech Magic Quadrant appeared first on AdExchanger.

Not just a growing great British brand but also a great social media success story, Gymshark, the fitness apparel and accessories brand, is a company that its customers truly love. A factor in building and growing that admiration is through its social media channels, led by Elfried Samba, the company’s head of social content who…

Much of this decline was expected after a big 2020 presidential year.

Microsoft Advertising in its latest product updates focuses on automating repetitive tasks and an integration with Google, so marketers can focus on creative and strategy.

Neeva, an ad-free subscription-based search startup founded by former head of Google advertising Sridhar Ramaswamy, inked a deal with NewsGuard, which provides credibility ratings and detailed
“Nutrition Labels” for thousands of news and information websites.

COMvergence estimates that the social media giant spent an estimated $742 million worldwide on measured media in 2020. U.S. spending totaled approximately $490 million last year, according to Kantar.

The acquisition diversifies the company’s portfolio, while expanding its ability to provide marketing partners with end-to-end solutions.

Third-party measurement service cites “continued growth of social media.”