Starbucks has been serving festive drinks in special holiday cups since 1997. As of 2015, however, the coffee chain has been gradually moving away from a primary emphasis on Christmas–a decision that has led to some protests. The latest batch, which will be released Nov. 4, continues that shift with a gifting theme and a…
Discovery Taps Ex-Disney Streaming Head to Help Steer WarnerMedia Merger
The Discovery and WarnerMedia merger isn’t slated to close until midway through next year, but Discovery CEO David Zaslav–who will head up what will be called Warner Bros. Discovery–is already assembling the team of leaders who will guide his combined company. Among them, Zaslav told investors Wednesday morning, is Kevin Mayer, the former head of…
With Workers Largely at Home, B-to-B Marketers Devise New Ways to Find Customers
The pandemic shift to working from home means there’s always someone around to collect the mail. But it also means decision makers aren’t at the office when the business-to-business catalogs arrive, especially at the height of lockdown. And even though many employees are returning to their desks at least some of the time, the shift…
The Long And Short Of It: How Analysts Rate Omnicom, WPP, IPG
The good news is concerns about the economic recovery and supply-chain issues are not impacting agencies. The bad news is there’s not catalyst for long-term growth.
Twitter: How to Create Twitter Spaces
Twitter now allows all users on iOS and Android devices to host Twitter Spaces. Our guide will show you how to create a Twitter Space within the Twitter mobile application. Note: These screenshots were captured in the Twitter app on iOS. Step 1: Tap the Twitter Spaces icon (the icon of four small circles) in…
This Article Is Rated PG, Most Of These T&Cs Are Not
Consumers often agree to boilerplate terms and conditions without reading them. But what if they actually wanted to?
WTF: ‘Dexter’ Is Back And He’s After New Blood
TV’s campaign to mainstream the f-word reveals itself in the title of Episode Two of Showtime’s new “Dexter” sequel series.
Holiday Shoppers Are Ready—But Are Marketers Prepared?
My sister called in a bit of a panic the other day. She was worried about holiday shopping and getting gifts to my kids in time for Diwali. After all, she doesn’t want to lose the title of Favorite Auntie if she can’t follow through on their wish lists. She’s always been a planner. But…
Crypto.com Reaches Multiyear Partnership Deal With Twitch
Cryptocurrency exchange Crypto.com reached a multiyear partnership with streaming platform Twitch covering its Twitch Rivals live competition destination. Under terms of the deal, Crypto.com will become the first official global marketing partner of Twitch Rivals, the first official cryptocurrency platform partner and the first official marketing partner in the Asia-Pacific region. The partnership kicks off…
New York Times Newsletter The Morning Crosses 5.5 Million Daily Readers
Five days a week–and soon to be seven–an audience bigger than the population of South Carolina all reads the same email. The Morning, a daily newsletter written by journalist David Leonhardt and produced by a full-time team of eight, is regularly opened by more than 5.5 million people per day, according to The New York…