How 2021’s Elections Could Predict The Future Of Political Advertising

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Beth Daly, political advertising director for Effectv, the advertising sales division of Comcast Cable. With the tumultuous 2020 election behind us, some may say we are currently in an “offContinue reading »

The post How 2021’s Elections Could Predict The Future Of Political Advertising appeared first on AdExchanger.

Infiniti Names Orthman Head of Marketing and Communications

Nissan’s luxury marque is getting a new voice. This morning, Infiniti’s global head of communication, Wendy Orthman, becomes its general manager of global integrated brand, marketing and communications. In the newly created position, Orthman’s remit now includes maintaining its brand, overseeing marketing and handling social media for Infiniti’s global business. It’s basically two jobs under…

Social Confidential: Among Us’ Mastery of Community Dominated Social Media

From a crewmate-shaped chicken nugget selling for $99,997 on eBay, to fan-art that will add insanely human legs to video game cartoon characters, the Among Us community is a force to be reckoned with. Fortunately at the reigns of it all is Creative 100 honoree Victoria Tran, community director at Innersloth and the voice behind…

‘Space Force Journal’ Shuts Down After Just 2 Issues in Dispute Over Editorial Control

Mir Sadat, the ‘SFJ’s’ editor and a former official with the National Security Council, plans to start a new publication.

Digital Subscriptions and Personalization: Building Newsrooms Fit for the Future

This year, New York Magazine has tackled ambitious journalism from millions of women who are leaving the workforce to America’s year of racial reckoning. David Haskell, editor in chief, New York Magazine, joined Adweek’s Elevate: Publishing event to discuss building a newsroom that’s fit for your purpose and the future. Prioritizing digital subscriptions and diverse…

Metaverse Marketing Podcast: NFTs

When the American digital artist known as Beeple sold a digital artwork at Christie’s Auction House for over $60 million, it became the most expensive NFT ever sold at an auction. It was a metaverse moment that crystallized the hype surrounding this new form of digital media. But what exactly is an NFT and why…

VCCP Sets Up Global Studio to Bring ‘Borderless’ Approach to Advertising Production

VCCP Group has launched a global content creation studio named Girl & Bear that aims to improve methods of advertising production that are under increasing pressure since the Covid-19 pandemic. While VCCP already had production capabilities in-house, Girl & Bear is a new model that centralizes film, audio, design, print, photography and digital production services…