Month: November 2021

In 1824, the story goes, a dentist by the name of Peabody (first name unknown) decided he would improve the common formulations of toothpaste, which then consisted of ingredients like ground rock salt and burned crumbs. Peabody added something actually cleansing: soap. In time, as manufacturers adopted the recipe, the soap commonly took the form…

When it comes to cannabis sales and celebrations, there’s no bigger day of the year than April 20, followed closely by Green Wednesday, the day before Thanksgiving, when weed fans stock up on flower, edibles, beverages, tinctures and other THC-laced goodies. But in 2021 so far, a new four-day period has emerged as a bright…

We study the greats in history because we want to know their stories, their paths–the keys to their success. We want to know the mentality it took to get to greatness. In our case specifically, we want to know–what is it that makes successful marketers tick? We asked the latest trailblazers featured on Adweek–what’s the…

Netflix is officially ready to compete with the likes of Fortnite, launching its expansion into the gaming world. Starting today, the streamer has rolled out five exclusive mobile games to all Android subscribers, including two based off its Stranger Things franchise. The offerings include Stranger Things: 1984 and Stranger Things 3: The Game from the…

For 70 years in this country, the television business has been driven by measurement, which has been provided almost exclusively by Nielsen. For decades, television shows, networks, careers and brands rose and fell based on one company’s ability to measure viewership, and the resulting economic activity unleashed through that core competency. Today, Nielsen is under…

Meta has awarded its global media business to Publicis Groupe’s Spark Foundry, after putting the account into review in March. The review initially included Publicis Groupe, Havas and incumbents WPP and Dentsu. GroupM’s Mindshare previously handled Meta’s media business, but pulled out of the review in July. The high-profile review has been one of this…

As you’ve probably heard, the U.S. is experiencing significant supply chain disruptions. A drumbeat of coverage has pointed out this recurring challenge since the beginning of the pandemic, though the explanations for them have morphed over time. Now, the inability to get products where they need to go is blamed on bottlenecks at ocean ports…

The commissioned custom art will be sold in the United States for a limited time as Mini rooftop customization options.