Month: November 2021

The pandemic led to a significant shift in
people’s media consumption habits.

They spent more time at home and stayed in touch with each other through mobile devices and social media. Time spent with technology and media surged
by 6.1% to an average of 13 hours and 11 minutes a day in 2020, according to a report by
Activate Consulting.

The firm estimates total time spent with media and technology will expand by about 0.4% a year until 2025 amid continued shifts in consumption habits. Gaming will
drive the growth at 2.8% a year, followed by more time with audio, with a 1.1% annual gain and messaging and social media at 0.4%.

The expansion of those segments will lead to less time spent
with video, which will contract by about 0.7% a year until 2025. People also will spend less time doing other media activities, such as browsing websites, reading and attending live events, according
to the forecast.

James Cadwallader is optimistic about the potential of TikTok, and he’s the first to admit it. “TikTok is going to eat the entire social media space,” the co-founder and chief creative officer told Adweek in a Tuesday morning session of Social Media Week London. “If you look at what’s going on in Asia on other…

Instagram released an Add Yours sticker in Instagram Stories, which allows creators to turn their Stories posts into threads where other users can respond with their own content that matches a particular prompt. For instance, a creator may share an Add Yours prompt with the phrase “Outfit of the day,” which encourages other users to…

As augmented reality (AR) enjoys a surge of popularity during the pandemic, Niantic, the company behind the game Pok?mon Go, is eyeing new ways to expand its stake in a market that it, in many ways, pioneered. The company announced it is teaming with convenience store chain Circle K to turn 14,000 of the retailer’s…

With celebrations for D?a de Muertos well underway, many have already set up their ofrendas or alters for their loved ones. In a twist on tradition, one formerly deceased figure is returning to offer gifts to the most loyal among the living: the followers of a dormant Twitter account. Mexican beer brand Victoria is joining…

Knix, a fast-growing intimate apparel brand, has been rattling the cage of conventional players in the category since it debuted in 2013. In a new TV campaign, Knix sets its disruptive mission to music, featuring its size-inclusive underwear on diverse models and a banger straight out of the early aughts called “Blood, Sweat & Pee…

“Home is where the heart is,” the old saying goes, and that’s never been more true than now. After a lengthy quarantine due to the ongoing Covid-19 crisis, many consumers have spent more time in their own homes than ever before. IKEA’s new campaign, “Every Home Should Be a Haven,” is leaning into the sense…

A 20-year entertainment industry vet, Wasserman produced the feature film “Spiderhead,” starring Chris Hemsworth, which is scheduled to launch on Netflix in 2022.