Google Ads today announced the rollout of an ad unit that it claims will help advertisers bolster their incremental reach. Top line Dubbed Performance Max, the new offering lets media buyers book inventory across a range of Google properties including YouTube, Search, Discover, Gmail and Maps as part of a single campaign. The Google Ads…
NBCU Will Shutter NBCSN Dec 31, Move Most Sports to USA Network
NBCUniversal’s cable sports network NBCSN will officially be no more on Dec 31. In January, the company first announced plans to shutter the cable network later this year in an effort to bolster USA Network, which has been shifting away from scripted series and focusing on more sports and reality programming. Some of the biggest…
Google To Start Transitioning Some Ad Campaign Types To Performance Max
Google on Tuesday announced the general availability of “Performance Max,” giving advertisers the option to select a marketing objective and choose the conversion goals supporting the objective.
Domino’s Dominates Ad Impressions, While Arby’s Is Fastest Rising
QSR brands have stepped up TV advertising this year, according to iSpot. “Yummy”-looking ads and live sports are at the top of the menu.
Sabra Taps The Martin Agency as Creative Agency
Sabra, a top hummus and dips brand, has tapped The Martin Agency to grow its already dominant 62% category share through scaling marketing and creative impact. The scope of work includes a creative platform with supporting activations, plus a new product launch in 2022. Sabra previously worked with VaynerMedia and produced a Super Bowl ad…
Yahoo Pulls Out Of China, Citing ‘Challenging’ Environment
“In recognition of the increasingly challenging business and legal environment in China, Yahoo’s suite of services will no longer be accessible from mainland China as of November 1,” the statement
reads.
reads.
For This Starcom Campaign, The Medium Is The Smell Of Bergamot, Orange And Lavender
Starcom Monday broke a new “multi-sensory” out-of-home media campaign in major British cities leveraging smell, sight, sound and motion to promote renewable energy brand E.ON during the United Nations
Climate Change Conference in Glasgow.
Climate Change Conference in Glasgow.
Regulate Big Social Media Like Broadcasting 100 Years Ago: Prof
Is pervasive social media the same as broadcasting? And if it is, can it not be regulated in much the same way?
Facebook’s Anger Content May Have Value For TV
Tell me TV networks wouldn’t like to get even a slice of the social network’s anger response?
Grey Goose Twists, Shakes and Chills With Vive Le Martini! Campaign
Famously served shaken or stirred, the martini is an iconic cocktail. French vodka brand Grey Goose is honoring the classic drink with its new campaign, “Vive Le Martini!” debuting today. “The inspiration for the Vive Le Martini! film came from wanting to celebrate both Grey Goose as the quintessential vodka, and the martini as an…