Agencies have been promising to dismantle the silos among the endless arrays of advertising and marketing services. With Dentsu agency iProspect’s switch to being a full-service shop, executives are conscious of maintaining its identity in the world of performance marketing. In early October, iProspect signaled that it had found the person to maintain its original…
It’s Not Just Congress: Ad Folks Want To Know More About Social Media, Too
“Television production” is one of the most-consumed topics by brand marketers and has been climbing since August.
Pearls Before Swine by Stephan Pastis for Tue, 02 Nov 2021
To Make an Eco-Friendly EV Battery, Think From the Inside Out
Battery packs are designed to stuff a lot of energy into a small amount of space. Some think they should be built for recycling too.
Cars Are Going Electric. What Happens to the Used Batteries?
Used electric vehicle batteries could be the Achilles’ heel of the transportation revolution—or the gold mine that makes it real.
These Companies Are Already Living in Zuckerberg’s Metaverse
The Meta dream envisages whole companies operating in a virtual world. Many made the switch years ago—with mixed results.
These Batteries Can’t Power a Car—but They Can Light a City
Entrepreneurs are devising innovative ways to reuse spent electric vehicle batteries. One promising idea is storing power from solar and wind farms.
Data Finds a Home in Vacation Rental Marketing
Travel became difficult and distant during Covid-19. But it also got personal. Rental management platform Vacasa has roughly 30,000 vacation properties throughout North America. However, it’s also part of an industry that spent a full year in decline due to the pandemic. According to vacation rental data firm AirDNA, the number of paid nightly stays…
Permutive Raises $75M As It Counts Down To The End Of Third-Party Cookies
Programmatic and privacy don’t have to be mutually exclusive, even though they’re often treated that way, according to Joe Root, CEO and co-founder of London-based publisher technology startup Permutive. “A privacy-first web is about removing the data leakage that’s inherent in programmatic,” Root said. Permutive aims to stop that leakage with technology infrastructure to preserve… Continue reading »
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There’s (Finally) A Marketer Case Study For Unified ID 2.0
The Trade Desk spent the last year and a half signing up a host of partners to support the Unified ID 2.0 program – but none of that means much without getting brand marketers involved. Most of UID2’s supporters so far have been ad tech companies and online publishers, which makes sense. Ad tech players don’t… Continue reading »
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