Month: November 2021

Facebook’s major rebrand to Meta is distracting. Media Matters for America, a nonprofit media watchdog, wants the public to be aware of what the Facebook Papers made clear just days ago: the social
media platform puts profits ahead of ethics.

Like the TV show, new ad focuses on ideas that are “nothing” — until dreamers tap into Fiverr’s freelance network.

MoffettNathanson estimates Q4 TV advertising will be down 1% versus the same period a year ago, largely due to slower scatter TV advertising sales.

“To be sure, $10 billion can go a long way,” GroupM Business Intelligence chief Brian Wieser quips, noting: “It took Facebook almost ten years, through 2013 to spend that much in operating
expenditures.”

Previously, Manas was Chief Media Officer OMD U.S. Those duties will now be handled by Mandy Walis, who has been named Chief Operating Officer OMD US. She was previously with WPP’s Essence.

With the first day of sustainability summit COP26 now underway, and world leaders set to visit Scotland as agreement to a global climate change plan is sought, the Scottish Government is using the international stage to demonstrate its leadership on the subject. It has already committed to achieving net-zero carbon emissions by 2045 and was…

Omnicom has elevated Daryl Simm To COO at Omnicom Group, a new position, while OMD CEO Florian Adamski succeeds him as head of media operations.

The pilot will test various approaches to the use of Virtual ID (VID) for television, with the goal of identifying the most accurate model for ad-campaign reach and frequency metrics.

Google named Tara Walpert Levy vice president, Americas at YouTube. She will transition to her new role Nov. 29 and report to chief business officer Robert Kyncl. Levy will oversee the video platform’s global partnership strategy and execute that strategy across Brazil, Canada, Spanish Latin America and the U.S. with the aim of helping creators…

Big TV network name changes happen, but not often — even when content has come under fire.