Pinterest TV Marks the Platform’s Entry Into Live Shopping

Pinterest is getting into the live shopping game with Pinterest TV, a series of in-application live, original, shoppable episodes featuring creators. Pinterest TV will kick off Nov. 8, with episodes on iOS in the U.S. Monday through Friday, at 3 p.m. PT/6 p.m. ET. Each episode will focus on an area such as beauty, fashion,…

Electrifying the World: Hitachi’s COP26 Sponsorship Ambitions

SCOTLAND Glasgow – “If you are serious about climate change and climate change innovation, there is no better place to be present in the world than at the biggest environmental conference of the century,” explains Hitachi Europe’s group public affairs officer Hans Daems, who is also the company’s chair of the board of CSR in…

Target Introduces New Holiday Campaign That Celebrates Inclusivity

Though trick-or-treaters have barely had time to sort through their Halloween candy stashes, Target isn’t wasting any time rolling out its holiday messaging. Today the value-oriented department store banner unveiled a 30-second hero spot, along with a bevy of other assets that celebrate diversity, equity and inclusion. This latest creative effort is part of a…

This Group Pushed More AI in US Security—and Boosted Big Tech

The National Security Commission on AI included members from Oracle, Google, Microsoft, and Amazon. Some of its recommendations are already federal law.

True Loyalty Rewards for Restaurants Comes Via Texting

Forget loyalty programs–the true measure of customer fealty comes from exchanging text messages. That’s the main point of a multi-year survey of restaurants and patrons by customer relationship management platform Mobivity. Its 2021 Restaurant Text Marketing Benchmarks report shows a 44% lift in restaurant visits among text marketing subscribers (those who share their mobile numbers…

What to Know About Coca-Cola’s Upcoming Creative and Media Review

Four major advertising holding companies and thousands of smaller shops around the world are awaiting their fate as part of the Coca-Cola Company’s global marketing and media review. The potential impact of the outcome, which should be announced within the next couple weeks, could completely change the industry landscape due to the size of the…

Do Americans Stop Buying From Companies With Striking Employees?

There have been so many worker strikes in the past few months that several news outlets dubbed October “Striketober.” With so many familiar brands like Kellogg’s, Frito-Lay, Netflix (corporate employees walked out in protest of Dave Chappelle’s special) and John Deere experiencing work stoppages, it begs the question: Will consumers stop buying their products to…