Month: November 2021

After the global success of Netflix series like Squid Game and Lupin, Disney+ is laying the groundwork for its own international hit. The streaming service, which saw a slight slowdown in subscription additions in Disney’s fourth quarter, is pouring additional resources into local and regional content around the world as it looks to grow its…

For TJ Abrams, every career move he’s made has been based on people and purpose. After spending the first part of his career at companies like Lowe’s, Coca-Cola, and IHG, Abrams is disrupting the fitness space by serving as CMO for Exos. In their first ever brand campaign, Exos is aiming to restore a sense…

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by John Sabella, CTO at PubMatic. With international scrutiny and stories about opaque pricing, Google could use some positive PR. Federated Learning of Cohorts 2.0 (what I’m dubbing FLoC2) presents a unique opportunity for Google to prove… Continue reading »

The post Google Can Save “FLoC2” By Working With The IAB appeared first on AdExchanger.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ryan Cochrane, COO at Good-Loop.  The 2021 United Nations Climate Change Conference (COP26) is here. It’s a time for all of us to reflect on what we can do to… Continue reading »

The post Green Is Good: How We Can Reduce Digital Advertising’s Hefty Carbon Footprint appeared first on AdExchanger.

Trust, But DoubleVerify DoubleVerify is dropping $150 million to acquire OpenSlate, another ad verification and analytics company. OpenSlate is a specialist in digital and streaming video. Last year, OpenSlate made a risky business choice when it defied a change in the YouTube measurement program shielding accounts from brand safety vendors. (A video of violent or… Continue reading »

The post DoubleVerify Acquires OpenSlate; Supply Chain Chaos Intensifies appeared first on AdExchanger.

AMEX is tuning into “shoppertainment.” On Tuesday, American Express Ventures, the credit card company’s venture capital group, invested in Firework, a live shopping and video ad tech company that works with brands and merchants to create TikTok-style videos featuring products with direct sales and add-to-cart functionality. Terms of the deal were not disclosed. Firework was… Continue reading »

The post AMEX Invests In ‘Shoppertainment’ Startup Firework, As Merchants Push For Video Commerce appeared first on AdExchanger.

Blocklists are still a big problem for publishers, says Scott Gatz, CEO and founder of LGBTQ publisher Q.Digital. Way back in 2019, Gatz wrote a provocative column for AdExchanger with the headline, “Marketers, Do You Know What’s On Your Block Lists?” Unfortunately, the answer to that question is still … no. “I really wish I… Continue reading »

The post A Brand Safety Wake-Up Call For Advertisers With Q.Digital CEO Scott Gatz appeared first on AdExchanger.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richy Glassberg, CEO and co-founder of SafeGuard Privacy. These past few years have seen a whirlwind of change – and not a few upheavals. So business leaders can be forgiven… Continue reading »

The post Mark Your Calendars: Compliance With CPRA Begins New Year’s Day 2022 appeared first on AdExchanger.

The Coca-Cola Of Accounts WPP won the pitch of the year: Coca-Cola’s media, creative and data agency business. The new account is “unparalleled in our industry in terms of breadth and depth of capabilities,” said WPP CEO Mark Read in a release. The fusion of creative, media and mar tech is indicative of a trend… Continue reading »

The post Coca-Cola Crowns WPP; Insta Will Start Paying Influencers More For Reels appeared first on AdExchanger.