Zynga On First-Party Data, Weathering ATT – And Its Plans To Buy More Mobile Ad Tech

Despite Apple’s ATT curveball, Zynga is having its best revenue and audience growth year since the company was founded in 2007. The social game developer, whose titles include Words With Friends and the FarmVille franchise, grew its advertising business 99% year-over-year in the third quarter to $134 million. Total quarterly revenue was $705 million, aContinue reading »

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Shipt Doubles as a Curse in Delivery Platform’s New Campaign

A cosmic censor kept the characters on NBC’s The Good Place from cursing, but Kristen Bell’s Eleanor Shellstrop always found ways to express her feelings with words that sounded close to expletives. That humor is at the heart of a new spot from Shipt that kicks off a partnership with Bell running through 2022. The…

Affirm Tells Holiday Shoppers to Pay at Their Own Pace

The 2021 holidays are fast approaching, and many industries are preparing for a big year. With a significant number of shoppers intending to spend as much or more than they did last year, staying within budget may prove to be a struggle. Leading with the acknowledgment that the stress of the season can lead to…

Pinterest Shares Emerging Search Trends By Age Group for Brands’ Holiday Planning

The holiday shopping season is already in full swing on Pinterest. The company said holiday-related searches on its platform were up 43 times in August compared with August 2020, and the number of Pinners engaging with shopping surfaces on Pinterest has increased by more than 200% throughout the course of the year. Pinterest also cited…

Spotify Taps Karol G, Myke Towers and Mau y Ricky to Celebrate ‘Viva Latino’ Playlist

When it comes to music for the Latinx community, it’s more than just a song to dance to–it’s about understanding and appreciating the multitude of different Latin artists and genres that contribute to the culture. To celebrate the versatility of Latin music, Spotify launched the “Viva Latino” campaign. Using the slogan “elevando nuestra m?sica,” or…

Catherine O’Hara Loses Kevin (Hart) in Chase’s Home Alone Throwback Holiday Ad

With a cautious return to travel and many consumers primed to spend as much or more during the 2021 holiday season than in 2020, cash back incentives have never been more timely. Additionally, references to classic Christmas films never go out of style. To that end, Chase Freedom Unlimited is getting into the spirit of…

CBS Says It’s No. 1 This Season—At Least in Netflix’s New Preferred Metric

A few weeks after Netflix said it will begin reporting the total number of time that subscribers spend watching their TV series and movies as part of its shift in viewer metrics, CBS has briefly adopted a similar total-time-watched metric, to show its dominance among broadcasters. According to Nielsen Total Day data for the first…

How One Tea Brand and Hello Kitty Are Creating a Nostalgic, Sustainable Experience

Tea time can be a relaxing moment of respite for many, but the process can also be very time consuming or even wasteful, depended on which kind of tea one uses. Lifelong tea drinker Sashee Chandran first noticed the drawbacks of using tea bags while working in Silicon Valley, like the weakened quality of the…