Despite Apple’s ATT curveball, Zynga is having its best revenue and audience growth year since the company was founded in 2007. The social game developer, whose titles include Words With Friends and the FarmVille franchise, grew its advertising business 99% year-over-year in the third quarter to $134 million. Total quarterly revenue was $705 million, a… Continue reading »
The post Zynga On First-Party Data, Weathering ATT – And Its Plans To Buy More Mobile Ad Tech appeared first on AdExchanger.