Month: November 2021

It’s bad enough if someone catches you–on film or video–in a compromising position, but it’s even worse if you become an unwilling star on social media because of it. The crazier the moment, the better the chances it’ll go viral, much to your eternal chagrin. Just ask these three cats, whose shenanigans have been splashed…

Facebook released its Widely Viewed Content Report for the third quarter of 2021, detailing the most viewed organic content in the U.S. on News Feed during that time period. The report includes domains, links, pages and posts, including content recommended by Facebook, and it excludes advertising content. Head of Facebook application integrity Anna Stepanov wrote…

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Hernan Tagliani, CEO of The Group Advertising, discusses the push from younger consumers for brands to embrace diversity and inclusion at their core. Below, in his own words, he lays…

This article is sponsored by Commerce Signals, a Verisk Financial business. By Nick Mangiapane, Chief Marketing Officer Get closer to customers – even as they pay somebody else for products and services. Direct-to-consumer (DTC) sales have skyrocketed. DTC brands across nearly every consumer category – from bustling bug-spray manufacturers to cook-from-home meal-kit providers to sustainable shoe… Continue reading »

The post How Tracking Consumer Spending Pays Off For Marketers appeared first on AdExchanger.

In 2019, McDonald’s acquired the startup Apprente, which specializes in voice ordering, and created McD Tech Lab. This meant ordering via bot vs. human, reducing staffing needs and during the pandemic, used by some fast-food chains to reduce employee-to-customer interaction. There is a significant shift to digital, with 20% of orders in McD’s 6 top…

Twitter debuted Twitter Blue in the U.S. The optional subscription plan provides access to exclusive features, such as ad-free articles and the ability to change the appearance of the application’s icon. A Twitter Blue subscription is priced at $2.99 per month. Our guide will show you how to sign up for Twitter Blue from within…

At a critical time for the digital advertising industry – and with lawmakers keeping a close eye on ad tech – the IAB currently has no public policy presence in Washington, DC. AdExchanger has learned that the team’s head, Dave Grimaldi, EVP for public policy at the IAB for nearly six years, stepped down in… Continue reading »

The post Latest Executive Departure From The IAB Creates A Power Vacuum On The Public Policy Team appeared first on AdExchanger.

Vizio says there were fewer smart TV shipments to retailers — down 36% to 1.4 million vs. the third quarter a year ago.

Reeves is joining Essence after serving as Managing Partner at Courageous, where he consulted with Amazon, J&J, Hasbro and others on strategy, brand, creative and platform activation.