Facebook To Limit Ad Targeting For Health, Race, Ethnicity, Other Attributes

Meta, the parent company of social media platform Facebook, said on Tuesday it plans to eliminate ad targeting with promotions based on peoples’ interactions with content related to health, race and
ethnicity, political affiliation, religion, sexual orientation and thousands of other topics.

Brands Face ‘Data Dilemma’ Amid Disruptions To Media Marketplace

Changes in data strategies have led many brands to increase their media spending on streaming platforms, as well as consider privacy policies.

Will Sports Benefit From Greater Post-Pandemic Time Flexibility?

The previously immovable obstacle of finding more time to engage in sports, or any leisure activity, has potentially been transformed.

McDonald’s Famous Orders Deal Hits a High Note With the Mariah Menu

Mariah Carey planted her jewel-encrusted flag in the holidays in 1994 when she released her classic carol, “All I Want For Christmas Is You.” Now, with some help from McDonald’s and its Famous Orders series, the undisputed Queen of Christmas comes bearing gifts–more specifically, 12 days of deals. Today, the legacy fast food chain announced…

Workplace From Meta Deepens Integration With Microsoft Teams

Enterprise platform Workplace From Meta entered a new partnership with Microsoft Teams that will deepen the integration between the two platforms, enabling information to be shared across them more seamlessly. Users will have access to content from Workplace within Teams, without needing to toggle between the two applications, making it easier for them to stay…

ViacomCBS, Twitter Reach Multiyear Global Agreement

A new multiyear global agreement between ViacomCBS and Twitter will bring premium digital content from hit shows, iconic franchises and live events from the media giant’s entertainment, news and sports brands to the social network. The pact covers all markets worldwide where both companies operate, and financial terms were not disclosed. Brands in the ViacomCBS…

Atari Re-Invades Gaming Space With Logo Celebrating 50th Anniversary

If video game consoles were cocktails, video game brand Atari would be an old-fashioned. Started in 1972, the brand took off soon after, with classic titles such as Pong, Asteroid, Pac-Man and Space Invaders, among others. To re-live some of those classic moments as well as look ahead to the brand’s future, Atari is celebrating…

Social Confidential: How Kum & Go’s Name Kum & Delivered Its Social Strategy

Imagine this: You start your new role in social media for a convenience store company. Its name? Kum & Go. What do you do next? For Ariel Rubin, former director of communications at Kum & Go and now head of social at therapy coordinator Thriveworks, the answer was to fully embrace the name and join…