In a time of deep uncertainty, nostalgia has proven to be an extremely powerful force in entertainment and marketing. TeePublic, the largest online marketplace for subculture designs from independent creators, is leaning into the trend with a ’90s-themed “Rewind to Classic Designs” ad campaign. A 41-second spot produced with video production company Makeout shows a…
6 Important Google Ads Changes You Need to Know
Does it feel like every time you get into a good groove with your Google Ads, the search giant switches things up and you have to rethink your campaigns? Even as a professional who works in this space, I often feel like I’m playing Whack-a-Mole with Google Ads updates, and it’s not surprising that so…
A Classic Tune by The Cure Is Reimagined Into a Heartfelt Anthem for Men’s Mental Health
The social stigma that men face while reaching out for emotional support is an ongoing concern, but many experts believe that talking things through with a friend can prevent individuals from hitting a crisis point. The challenge of lowering defenses in a world that tells us that “boys don’t cry” can be one of the…
Jack Dorsey Was the Soul of Twitter
The quirky CEO announced his departure on Monday. His record at the company is mixed, but his impact is undeniable.
When It Comes to Creators, Brands Have Never Had More Options
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Collab’s Will Eagle walks us through the different types of creatives active online today. Below, in his own words, he says working with them is not a one-size-fits-all for brands….
Gay Times’ Incoherent Ads Reveal Powerful Message of Support for the Trans Community
2021 has become the deadliest year of violence against transgender people since records began, with 375 trans people murdered globally so far this year (up from 350 in 2020). Transphobia, anti-LGBTQ+ policies and hate crimes are on the rise in countries around the world. More recently, British organization LGB Alliance has called for the T…
Pearls Before Swine by Stephan Pastis for Mon, 29 Nov 2021
Dilbert by Scott Adams for Mon, 29 Nov 2021
Jamie Dimon’s China Joke Is on JPMorgan’s ‘Stakeholders’
Halo Infinite’s Cinematic Ad Captures the History and Future of Heroism
The strength of the Halo franchise’s marketing has long been in its ability to humanize a soaring sci-fi storyline that seems to have little in common with the world we know today. Longtime Xbox agency partner 215 McCann has used live-action footage to great effect, from the award-winning 2006 “Believe” campaign for Halo 3 to…