Jane Clarke, CEO and managing director of the Coalition for Innovative Media Measurement since its founding in 2009, is set to retire. Jon Watts will succeed Clarke as managing director in the idle of the first quarter of 2022. Watts is co-founder and executive director of The Project X Institute, and also serves as the…
CIMM Changes Guard: Watts Succeeds Clarke
Long-time media industry researcher Jane Clarke is retiring as managing director of CIMM. Consultant Jon Watts is succeeding her.
For A Stronger ‘Build Back Better’ Campaign – Add 1 Key Word
Ad guru Donnie Deutsch says the spending bill is really an economic bill – and needs the right phrasing to promote it.
Instagram: How to Use the Stranger Things Chat Theme
The Instagram application has a new chat theme inspired by Netflix series Stranger Things. This theme adds a gray background to Instagram DM conversations, which features an image of three characters riding bicycles in the woods. Our guide will show you how to use the Stranger Things chat theme in the Instagram app. Note: These…
Nielsen Begins Testing ‘One’ Methodology Internally, Sees Gracenote In The Metaverse
Nielsen One was characterized as a “streaming-first orientation” because of increasing demand from advertisers.
The Hidden Dangers of ‘Buy Now, Pay Later’ Apps
Services such as Afterpay, Affirm, and Klarna are soaring in popularity and valuation. But consumer advocates say they make it easy to get overextended.
TV Oddities Of COVID Era Are Fading As Normalcy Returns
It doesn’t seem all that long ago that TV content and commercials flipped a switch and went into COVID-19 overdrive seemingly overnight.
Public Goods Makes a Boozy Version of the Holiday Yule Log Video With Wine TV
Online retailer Public Goods wanted to push its own creative boundaries in a campaign that would break it into the alcohol space for the first time. So instead of a typical product spot, the brand planned to make a food porn-style, slow-motion commercial of nothing but wine pouring into elegant stemware, backed by a smooth…
The Infrastructure Bill: 5 Key Takeaways
Pedestrians and transit systems will benefit from the $1.2 trillion plan. So will the nation’s broadband networks and climate change measures.
In Coca-Cola’s Global Holiday Ad, a Young Boy’s Idea Becomes a Community Obsession
Santa Claus famously arrives via chimney to dispense Christmas presents each year, but obviously not everyone in the modern age has a chimney. So what do you do when your apartment building is low on hearths and flues? That’s the question a young boy sets out to answer in Coca-Cola’s global Christmas ad, debuting today….