Marvel’s ‘Eternals’ Has 5th-Best Movie Opening In Pandemic Era

Disney/Marvel’s “Eternals” broke no opening weekend records for a Marvel franchise movie, but still posted a top-five theatrical opening weekend.

Belgian Regulator Poised To Rule IAB Europe Violates Privacy Law

Authorities in Belgium are expected to say in a draft ruling that IAB Europe’s “transparency and consent” framework violates the General Data Protection Regulation, the online ad industry
organization said Friday.

‘AR Is Where the Real Metaverse Is Going to Happen’

Facebook might aim to build an all-immersive digital matrix, but Niantic CEO John Hanke tells us that what he plans to do is take reality—and make it better.

Disney Kicks Off a Week of Promotions Leading Up to Disney+ Day

Ahead of the two-year anniversary since Disney+’s 2019 debut, Disney is looking to boost its subscriber base beyond 116 million with a week’s worth of promotions across the company. They include a steeply discounted one-month trial of Disney+, which is targeted to new sign-ups and certain returning subscribers, for $2 for the first month–as opposed…

This Retailer’s Ad Flies in the Face of Heartwarming Christmas Tropes

Can you even call it a Christmas ad if it hasn’t tried to tug on your heartstrings? In every festive season there are always a few brands that stray from the crowd of tearjerkers, and this year one of those anomalies is a story of conditional friendship and rejection. Dutch online retailer Bol.com begins its…

Tapping Into TikTok as a Resource for Entertainment and Engagement

TikTok is a global entertainment platform connecting communities over shared passions and interests. TikTok’s popularity is growing like wildfire, as 1 billion people use the app each month to be entertained, connect with like-minded people and discover new brands and products. If brands are looking to meet their audiences where they are, they need to…