Data regulation in Europe could be about to get a whole lot more complex. On Friday, ad trade body the Interactive Advertising Bureau (IAB) Europe shared updates that Belgium’s data protection authority (APD) will likely find the trade body in breach of General Data Protection Regulations (GDPR). At the heart of the matter is whether…
China Leads on Social Commerce. Can Western Brands Catch Up?
China leads the world in social commerce as Western nations race to keep up, adapt and find new growth from social platforms. Creative consultancy Deft’s founder Ian Crocombe joined Adweek’s Social Media Week: London to discuss his company’s latest Social Commerce Report and what brands can learn from China’s success. Social commerce in China is…
Hold On, We’ve Entered a Digital Marketing Time Warp
Digital channels were well on their way to becoming an advertising delivery mode of choice for performance marketers when the pandemic emerged in March 2020. In the months that followed, the global crisis pushed digital marketing forward anywhere from five to 10 years (depending on whom you ask). This disrupted the normal timeline of marketing,…
Matt Damon and Stella Artois Give ‘the Gift of Time’ to Water-Carrying Women
Women in developing countries still walk miles each day to find clean drinking water for themselves and their families. “Give the gift of time in the life of Artois,” states Oscar-winner Matt Damon as he raises a chalice–a symbol of the Anheuser-Busch beer brand’s partnership with his charity Water.org to help provide for such women–to…
WPP Is Big Winner In Coca-Cola Co’s Massive Marketing Review
The holding company has formed a dedicated unit, OpenX, to service the assignment as global marketing network partner.
Wavemaker Rebrands Data Science As MIS (No, Not That MIS)
Wavemaker, an agency well known for its use of data science, has rebranded its data science department as “MIS,” placing its emphasis on “marketing intelligence.”
Photo-Sharing App Files Antitrust Lawsuit Against Facebook
A now-defunct photo-sharing app has filed an antitrust lawsuit against Meta for copying their product and then obliterating them.
Coca-Cola Names WPP as Global Marketing Network Partner
WPP will become the global marketing network partner for Coca-Cola which will see it charge to oversee the growth of the company’s brand portfolio after a pitch against rivals IPG, Dentsu and Publicis Groupe. The appointment charges the world’s largest agency network to run the portfolio across more than 200 countries and territories as part…
DEI Efforts Must Account for Neurodiversity
If your brand is truly focused on connecting with all consumers, it needs to consider individuals with learning and thinking differences in its diversity, equity and inclusion (DEI) efforts. Marketers have realized the power and influence diverse consumers have–but they’re missing the mark when broader DEI initiatives don’t speak to the more than 70 million…
Blah, Blah, Blah: The Last Press Release You’ll Ever Read
If Greta Thunberg is right and climate summits are nothing more than “PR events,” then maybe it’s time marketing pros take some ownership for it.