Month: November 2021

The company, which runs several channels full of children’s content, just sold for $3 billion. Disney, look out.

The future of advertising is in privacy and authentication, with publishers taking control of data by building direct relationships with audiences. A common misperception is that adapting to such a tectonic industry shift requires vast financial or technical resources. In reality, all it takes is transparency–and the right strategy. One of the most valuable ways…

Saks, the ecommerce spinoff of the eponymous department store, is beefing up its livestream shopping experience just in time for the holidays. The company unveiled a slate of one-time streams for its Saks Live platform that will feature stylists, lifestyle bloggers and other influencers discussing holiday gift-giving and party planning. Like other programming on the…

Advertising revenue for Q3 2021 came in at $442.7 million vs. $334.1 million in Q3 2020 — and 16% higher vs. 2019.

The Southfield, MI-based agency has quietly added 12 staffers in Chicago where they are housed within space leased by parent company Stagwell Inc.

The FCC should issue new regulations that would prohibit landlords from interfering with new broadband carriers, the advocacy group Open Technology Institute argues.

Two advertising categories in particular — automotive and travel — have been affected by supply-chain and COVID-19 issues.

The company’s media unit far outperformed its cloud-services division, both for the quarter and the year to date. Media produced $262.2 million for the third quarter and $742.7 million combined for
the first three quarters,

When MTV Entertainment Group wants to create original content surrounding marginalized communities, its creative is a hands-off approach. Instead, it relies on the members of those communities to take the lead and share authentic stories. That was the case for the documentary short “Good Voice Woman,” which is now the lead spot for MTV’s Native…

Google aims to position its smartphone Pixel 6 as being “as individual” as its owner while it rolls out a European campaign, beginning in Germany. The campaign, created by Anomaly Berlin, will promote Pixel 6 and Pixel 6 Pro which went on sale initially in October, with the aim of conveying the phones as an…