Twitter: How to Cancel a Scheduled Twitter Space

Twitter allows users to schedule Spaces that they wish to host at a future time. While users can make changes to scheduled Spaces if they need to reschedule or rename an event, users can also cancel a scheduled Space altogether if they no longer want to host it. Our guide will show you how to…

Twitter: How to Edit a Scheduled Twitter Space

Twitter allows users to schedule Spaces that they want to hold at a later time. If you schedule a Twitter Space event and need to make changes to the event before it takes place, our guide will show you how this is done. Note: These screenshots were captured in the Twitter application on iOS. Step…

How Disney Harnessed Interest in Escapism to Connect With Audiences in 2020

As Covid-19 began to descend on the world in 2020, consumers searched for ways to connect while trapped at home. Over and over again, they turned to Disney. Disney saw its global video viewership of its video content increase 74% year-over year across all social platforms, and the company recorded a 65% jump in the…

For Pinterest, User Numbers are Down While Revenue and Stock Are Up

Pinterest reported better-than-expected earnings and revenue for the quarter, while monthly active users fell for the second quarter in a row. Top line The platform reported its third-quarter revenue grew 43% year-over-year to $633 million. The company’s stock rose 6% in extended trading after closing but has since stabilized. Pinterest said that, as of Nov….

Paddington Bear Seeks a Last Minute Gift for Mr Brown in Barbour’s Nostalgic Christmas Campaign

One of the truly iconic characters of British fiction has to be Paddington Bear, who has been animated to lead lifestyle brand Barbour’s Christmas campaign, as he seeks a last-minute present for the head of the family, Mr Brown, on Christmas Eve. The film, produced in an illustrated style that harkens back to Peggy Fortnum’s…

The Big Story: The DTC POV On Identity Loss

The direct-to-consumer cookware company Made In noticed its social media dashboards went a bit screwy after Apple tightened its privacy controls this year. Luckily, Made In uses all of its own dashboards – which didn’t go haywire – and tracks identity changes closely, CEO Chip Malt shares as special guest on this week’s The BigContinue reading »

The post The Big Story: The DTC POV On Identity Loss appeared first on AdExchanger.

For The Signal To Overtake The Noise, We Need More Than QPS Coping Mechanisms

By Eran Udassin, VP of product and operations at Rivr This article is sponsored by Rivr. Programmatic bidding should be efficient and effective – especially RTB. But over time, the tools we use to execute and measure programmatic have become fragmented, and inefficiencies and waste seeped between the cracks. This has led to many issues,Continue reading »

The post For The Signal To Overtake The Noise, We Need More Than QPS Coping Mechanisms appeared first on AdExchanger.

Alt Panel Provider HyphaMetrics Is On A Mission To Democratize TV Measurement

Nielsen’s panel woes mean alternative measurement providers are having their moment. “We’re getting a lot of inbounds,” said Joanna Drews, CEO and co-founder of HyphaMetrics, a measurement startup that launched last year and now has a panel that’s working to scale to 5,000 homes and roughly 15,000 devices. But the recent wave of interest inContinue reading »

The post Alt Panel Provider HyphaMetrics Is On A Mission To Democratize TV Measurement appeared first on AdExchanger.