In a series of emails sent in recent days, the former president’s fund-raising committee has begun offering a wide variety of Christmas-themed merch: $30 sheets of wrapping paper; $75 “Save America”
ornaments.
ornaments.
New Fox ‘Joe Millionaire’ Might Not Fly In Current Era
Times have changed since 2003, but Fox is nevertheless reviving “Joe Millionaire,” the early ’00s reality series featuring a group of female gold-diggers.
Disney To Pull The Plug On ESPN Classic On Jan. 1
The network and its on-demand service lost their differentiation, and much of their distribution, as vertical sports networks and video platforms began offering similar sports content.
Sparkly Booted Boy Bangs Out Aerosmith Classic on Church Organ as TK Maxx Celebrates ‘Special’ Christmas
Christmas is full of surprises, not least in this TK Maxx ad that sees a young boy bang out Aerosmith’s “Walk This Way” on an old church organ during the local talent show. The retailer’s holiday campaign, created by Wieden+Kennedy London for the sixth year, is titled “Christmas To The Maxx” and it embraces the…
How Dow Jones’ Amped Up Targeting Tool Drives New Business and Ad Revenue
Dow Jones, the parent company of titles including Barron’s and The Wall Street Journal, is using artificial intelligence to power a growing portion of its digital ads business, a strategy that has helped it increase revenue and win repeat business. The publisher’s AI-driven ad-targeting tool, Thematic, serves personalized ads to readers based on the content…
Discovery Explores Bundling Streamers
Discovery is hinting it could bundle Discovery+ with HBO Max — possibly before the whole $43 billion merger is completed between Discovery Inc. and WarnerMedia.
These Robots Follow You to Learn Where to Go
Burro makes carts that help growers of trees and vineyards with harvests. Meanwhile, the maker of Vespa scooters wants to carry your groceries.
A Call for Caring About Online Safety From the Center for Countering Digital Hate
For Imran Ahmed, the online abuse that Black English football players Marcus Rashford, Jadon Sancho and Bukayo Saka received this past July following the Euro 2020 Final carried more weight than the impact it had on its victims. “[Those messages were] designed to send a message to all of us who aren’t white: that there…
To Accrue First-Party Data, Food & Beverage Brands Try Out Sales Gimmicks
Pokémon Oreos, limited edition Sour Patch Kids, Heinz Halloween outfits and McDonald’s BTS meals. As brands go all-in on ecommerce and digital data, there’s been a notable recent uptick in their efforts to acquire first-party ecom data by dangling personalized or limited-edition products. Savvy kids might even call them thirsty, even as they enter their… Continue reading »
The post To Accrue First-Party Data, Food & Beverage Brands Try Out Sales Gimmicks appeared first on AdExchanger.
Betty White and Betty Crocker Celebrate the Big 100 at Walmart
Two iconic Bettys–Crocker and White–are celebrating their 100th birthdays within three months of each other, and they’re encouraging home bakers to celebrate alongside them in a campaign with Walmart. White herself posted about the effort to her 1.6 million Instagram followers, noting her centennial birthday is coming up on Jan. 17, 2022 and “with @BettyCrocker…