FILA Celebrates 110 Years in the Game With a Quirky Short Film Starring Luke Wilson

Anniversaries are about celebrating the past, but they are just as much about taking those foundational stepping stones and looking to the future with a willingness to try something new. Acknowledging how far you’ve come is key, but allowing your crew to step into uncharted territory can be just as vital when it comes to…

Peloton Remakes Classic Holiday Tale With a ‘Hella-Swole’ Scrooge Riding a Connected Bike

To break through his crusty outer shell, Ebenezer Scrooge had to see his life–past, present and future–laid out in stark, brutally real terms, according to the classic holiday tale A Christmas Carol. But what if the old miser just needed an exercise-fueled endorphin rush? Fitness giant Peloton has used the beloved Charles Dickens story as…

Burger King’s First-Ever North American CMO Ellie Doty Leaves the Brand

Ellie Doty is no longer North American chief marketing officer of fast-food chain Burger King, according to parent company Restaurant Brands International. “Ellie made the personal decision to leave the Burger King brand,” an RBI spokesperson told Adweek in an email. “We appreciate her many contributions to the brand and look forward to seeing what…

These Brands Are Reimagining Sustainable Fashion—and How Pants Fit

The exploitation, waste and carbon footprint of the fast fashion industry is well documented. According to research from Princeton University, 20% of the world’s wastewater comes from the fast fashion industry, which is also a leading producer of microplastics that wind up in the ocean. While consumers might be aware of this problem, it’s hard…

6 Retail Marketing Predictions for 2022

Ahh, fall. A marketer’s favorite time of year–and I’m not referring to Black Friday, Cyber Monday or even pumpkin spice lattes. It’s time for predictions. ‘Tis is the season when marketers love to hop into their time machines and begin prognosticating about the trends that are going to be all the rage in the coming…

How Bumble Made a ‘Joyful and Representative’ Display of Black Love in the UK

In creating an affirming moment for Bumble users across Britain, Naomi Walkland found herself inside of an affirming moment of her own. “For the first time, [it was] me working [and] going on a shoot [that] was a majority Black-owned shoot, which was so rare,” the vice President for EMEA Marketing shared during her conversation…