Month: November 2021

In the animated world of Fairfax, a new series on Amazon Prime Video, there’s a brand at the center of the story described as “the holy grail of streetwear” and whose retail store is so dope that people literally walk through fire to get there. Its product drops? Legendary. Its prices? Outrageous. This temple of…

It’s the most wonderful time of the year–already. Some consumers bask in the nostalgia of the season and its well-loved carols and songs. But for others, it is a time of extra stress and discomfort, especially as we all navigate supply chain issues and fast-moving ecommerce changes. As marketers, it’s crucial to keep this in…

Sunwink is aiming to make the plant-based section of your grocery store the most seductive space you want to shop in. While sharing a passion for health and wellness, Jordan Schenck and Eliza Ganesh teamed up to change the food and beverage space by creating Sunwink. Their mission was to create plant-powered products that are…

The holidays are quickly descending upon us. For many, November marks the beginning of the mad search for the perfect gifts for family and friends. Etsy, however, has launched a campaign to remind us that the sentiment behind the gifts is always the reason for the season. The online marketplace is highlighting its one-of-a-kind handmade…

Ads are often filled with happy babies and parents, but few deal with the challenges that many people face when having a child. A new “Becoming Parents” campaign from eco-friendly, high-performing diaper and wipes brand Coterie and agency Wednesday shows the complex struggles involved in the path to parenthood. A two-minute film titled The Modern…

While the media industry has welcomed efforts to improve its privacy protections, one new report gives a sobering look at how such a shift could affect publisher ad revenues and staffing in the post-cookie future. Nearly half (48%) of publishers anticipate having to reduce their workforce due to a loss in advertising revenue caused by…