ViacomCBS streamer Paramount+ is growing fast, and to give it an even bigger boost, the company is teaming up with T-Mobile to give the streaming service away for free beginning next week. Starting on Nov 9, all of T-Mobile and Sprint’s postpaid wireless and home internet customers, including existing T-Mobile and Sprint customers and existing…
Disney Will Finally Shutter Linear Network ESPN Classic on Jan 1
Remember ESPN Classic? Disney, which has been steadily moving away from programming and distributing the channel over the past decade, is going to shut down the network officially early next year. The company has begun telling its carriage partners that it plans to officially shut down the network on Jan 1, 2022, an ESPN spokesperson…
IAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022
Media ad budgets in 2022 are expected to increase 13% compared vs. the prior year, according to media buyers and brands participating in a study from the IAB released Wednesday. First-party data
acquisition, partnerships, and measurement are key factors in the coming year.
acquisition, partnerships, and measurement are key factors in the coming year.
House Republicans Float Privacy Bill, Overrides Stringent State Laws
“Privacy does not end at state lines and Americans deserve better than a patchwork of different and conflicting state laws,” Reps. Cathy McMorris Rodgers and Gus Bilirakis stated Wednesday.
Twitter: How to Schedule Twitter Spaces
Twitter allows users to schedule Twitter Spaces events that they would like to hold in the future. Our guide will show you how this is done. Note: These screenshots were captured in the Twitter application on iOS. Step 1: Tap the Spaces icon (the icon of four small circles) in Twitter’s navigation menu at the…
Adobe Partners With The Walt Disney Company To Launch Global Analytics Competition
Adobe announced a collaboration with The Walt Disney Company on Thursday as part of an effort to address the growing talent gap in the technology and digital fields.
Advertising Outpaces Growth In Consumer Spending On Audio Media, Time Spent Continues To Expand
With podcast ad spending projected to surge 32% this year, advertising/marketing will be the fastest growing source of audio media revenue this year, outpacing the increase in direct consumer spending
by a wide margin — +14.4% vs. +8.3%, according to the 2021 edition of PQ Media’s annual U.S. Audio Media Forecast report.
by a wide margin — +14.4% vs. +8.3%, according to the 2021 edition of PQ Media’s annual U.S. Audio Media Forecast report.
Why Captioning Is Becoming An Integral Part Of Video Ad Buys
With 75% of all consumers watching videos on mute throughout the day, captions have become an integral part of processing video content across all platforms — TV, movies and mobile.
Pearls Before Swine by Stephan Pastis for Thu, 04 Nov 2021
These Philadelphians Created an App to Prevent Gun Violence
Two neighbors stepped up to use technology to protect their community, and now they’re sharing how easy it is for others to do the same.