Meta is opening its doors to more cryptocurrency advertisers across its platform, boosting the number of regulatory licenses that it accepts from three to 27. The updated list of eligible licenses is available here. The company said it took this step because the cryptocurrency landscape has continued to mature and stabilize, and there are more…
CTV Measurement Firm Innovid Up 10% in NYSE Debut
TV measurement and ad delivery platform Innovid closed its first day of trading at $8.75 a share, up 10%. Trading under the ticker CTV, which is also the industry acronym for connected TV, Innovid announced its intention to go public last June through a merger with special purpose acquisition company (SPAC) ION Acquisition Corp. 2….
Jack Dorsey’s Square Is Now Block
Payments company Square has a new name befitting its CEO’s blockchain obsession.
How Fear Helped Dick’s Sporting Goods Prepare for the Future
Dick’s Sporting Goods opened its first House of Sport concept in Victor, New York in April 2021. Since then, it has also opened an outdoor concept, Public Lands, as well as experiential in-store soccer shops. The retailer also redesigned multiple Golf Galaxy stores, in addition to operating 734 U.S. retail locations under its own name….
Foot Locker ‘Celebrates’ Gen Z With Social Stars and Stripers
With the holiday season upon us, sports retailer Foot Locker is launching an online global campaign targeting Gen Z featuring some of social media’s biggest stars–and its own employees. Titled “Celebrate,” the in-house series of ads running on digital and social began with revealing content on Instagram and TikTok featuring “fit checks” and using the…
TikTok Introduces Creator Next, Along With Monetization Options Tips, Video Gifts
TikTok wrapped several holiday presents for creators on its platform. Creator Next enables eligible creators to unlock new and existing tools that enable them to be rewarded for their efforts. Monetization options Tips and Video Gifts were introduced as part of Creator Next. Tips enable people on TikTok to financially express their gratitude to creators…
Twitter Marks World AIDS Day With #ThereIsHelp Search Prompts
Twitter said conversation about HIV spikes on its platform every Dec. 1 to mark World AIDS Day. The social network saw nearly 9 million tweets globally related to HIV in 2020, with more than 1 million coming in December alone. Twitter said Wednesday that it expanded its #ThereIsHelp notifications with a dedicated search prompt for…
Freestar CEO Kurt Donnell Details Acquisition of Google AMP Monetization Specialist
Ad management solutions provider Freestar announced Wednesday that it acquired UK-based Google AMP monetization company Triple13. Terms of the deal were not made public. However, in a conversation with AdExchanger, Freestar CEO Kurt Donnell disclosed that the deal was fully funded from Freestar’s balance sheet. Freestar will be adding all 15 of Triple13’s employees to… Continue reading »
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Hybrid Work Will Be an Adjustment—Here’s How to Keep Your Company Culture Alive
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Intersection CMO Esther Raphael reflects on a recent team event and shares her takeaways for a new standard of hybrid work. A few weeks ago, we gathered the senior leadership…
I Left a Major Agency Because of Its Stance on Climate Change
I am a 20-year veteran of the marketing communications industry, with a career-long focus on helping to elevate social and environmental issues. Since resigning from my role as executive vice president at Edelman in 2015, I have continued to collaborate with large agencies but watched with an increasing sense of unease as the problems that…