Brands know they need to talk about how they’re addressing issues of climate change. But a new study shows that the large communications agencies they employ aren’t simply crafting responses about efforts to “go green.” Rather, many of the largest PR firms are actively working to reshape the terms of the debate set by climate…
ESPN Taps Twitter’s Ticketed Spaces to Raise Funds for The V Foundation
ESPN is making Twitter Ticketed Spaces history, for a good cause. The @ESPN account will host a Ticketed Spaces event Thursday (Dec. 2) at 2 p.m. ET as part of V Week, and listeners can register here and pay a $0.99 entry fee, which will donated to The V Foundation for Cancer Research. As #GivingTuesday…
Former Univision Ad Sales Chief Steve Mandala Lands at Estrella Media
Almost a year after Steve Mandala exited Univision, the ad sales chief is returning to Spanish-language U.S. media. Mandala has joined Estrella Media as chief revenue and local media officer, starting his role today, the company said. “We are excited to have Steve join Estrella Media to help accelerate our transformation in super-serving our consumers…
Forget Naughty or Nice: SickKids’ Holiday Campaign Introduces ‘The Brave List’
Though many holiday traditions tend to differ among various cultures and regions, few are as universal as the stress that children share over the rumored existence of “Naughty and Nice” lists. This idea that a tiny misdeed could potentially stand in the way of receiving presents from Santa is a long-standing fear that transcends time,…
Did Twitter’s US User Base Hit Its Peak in 2021?
New Twitter CEO Parag Agrawal has a tough task ahead of him if the latest projections by eMarketer come to fruition. The research outfit sees monthly users in the U.S. peaking this year, at 56.4 million, before starting a slow decline. eMarketer said Twitter saw a 4.1% spike in U.S. users in 2020, to 56…
Pearls Before Swine by Stephan Pastis for Wed, 01 Dec 2021
Dilbert by Scott Adams for Wed, 01 Dec 2021
Watch Rihanna, Prince Charles Mark Barbados’s Exit from the Commonwealth | WSJ
Havas Media Group Taps Agent Of Necessity As New Strategy Chief
Consultant Sarah Ivey succeeds Meghan Grant, who was promoted in November.
‘Tis the Season for Buy Now, Pay Later
Buy now, pay later (BNPL) companies that offer interest-free payments on big-ticket purchases have seen an increase in popularity since the beginning of the Covid-19 pandemic as millennial and Gen Z consumers use them as an alternative to credit cards when shopping online. New data from BNPL platform Klarna shows growth has only spiked during…