Month: December 2021

Innovid is a rare breed of data-driven ad tech company. It’s an internet-based tech startup founded in 2007 that focused from day one on … old-school television. Fast forward 15 years to this Wednesday, and Innovid is going public under the ticker $CTV. Innovid is the latest in a troop of ad tech players to… Continue reading »

The post Innovid CEO Zvika Netter On The Company’s IPO And Its Plan To Win CTV Ad Serving appeared first on AdExchanger.

New homeowners already have a lot to consider when it comes to protecting their homes from certain threats. In its latest spot, Geico addresses one particular threat that may have flown under the radar: a swarm of adorably angry birds. Geico and The Martin Agency teamed up with Angry Birds, Rovio Entertainment’s prized game franchise,…

Meta global head of safety Antigone Davis revealed in an op-ed in The Telegraph last month that end-to-end encryption across Messenger and Instagram DMs would be delayed until sometime in 2023, and she provided more color in a Newsroom post Wednesday. In her op-ed, Davis cited concerns from child safety advocates that the move to…

As Havas Media Group (HMG) grows, it is expanding its leadership team and has appointed Sarah Ivey as its new North America chief strategy officer. Ivey will succeed the group’s former strategy lead, Meghan Grant, who filled the role for less than a year before ascending last month to president of HMG U.S. and North…

Celebrity physician Dr. Mehmet Oz is running for U.S. Senate in Pennsylvania, a move that could derail his syndicated daytime program, The Dr. Oz Show. Following Oz’s official announcement on Tuesday that he would be entering the packed Republican primary in Pennsylvania (despite living primarily in New Jersey), Fox Television Stations pulled his show from…

Reddit rang in the month of December by introducing several new features across Android, desktop and iOS aimed at boosting engagement on its platform. “They answer our question of, ‘If other Redditors know other Redditors are viewing the same content, will users be more likely to contribute?’ The answer: Yes,” the company wrote in a…

Advocado says the deal gives it an integrated ad verification, attribution and campaign coordination platform, for advertisers to efficiently track and measure their ads.

The “first-of-its-kind partnership” will “predict engagement performance” for ads across linear TV networks.

Twitter allows businesses, content creators and other professionals to switch to a business profile, which gives them access to new features. When users switch to a Twitter for Professionals profile, they’ll need to select a business category for their profile that best matches their account. There are lots of business categories to choose from, and…

Market fragmentation among “walled garden” outlets is one of the biggest challenges for marketers.