Month: December 2021

According to CBS’ analysis of first- and third-party research, Nielsen is overstating/over-representing BBO penetration.

Universal creative reporting, native ad format support and built-In GDPR consent flow are being added to the in-app bidding platform. Idil Canal, AppLovin GM, Business Solutions, talks about the
acquisition and changes to the company and platform.

This year, we’ve seen that companies are spending twice as much on their employees this holiday season to show them love. Why’s that? Volume hasn’t doubled, meaning that companies are simply spending more money per gift for their employees to make an impact. Traditionally, promotional gifts have been more affordable items that can be branded…

How does your brand sound? That’s a question that Adweek and panelists from Hinge, Molson Coors, Adswizz, Twitter, Samsung and more set out to answer at Adweek’s Spotlight: Audio event. For generations, audio has been used in advertising, from catchy jingles and catchphrases to emotion-invoking music. But Twitter’s Alex Josephson noted it’s also equipped for…

The launch of Dove’s iconic “Real Beauty” campaign in 2004 marked the first time I had ever seen a body that looked like mine celebrated on television. With what was then considered a bold move, Dove gained a place in my heart and in my Target cart for life by offering something money can’t buy-a…

We are in a different TV-video ecosystem these days. All the traditional time-shifted access points, as well as newer video on demand streaming platforms

“Is it a casino or the future of tech? Everyone’s trying to figure that out.”

The major goal is to simplify and streamline the existing interface by making it outcome-based, consolidating objectives and focusing on the most basic options and tools.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… This classic comic first ran in December 2014.

The post Comic: Elf-Serve appeared first on AdExchanger.

The media world is in the midst of a gaming bonanza. Several years after publishers realized (again) that games are a great way to build habit, loyalty and consumer revenue, more and more publishers have sought to incorporate them into their products.

Earlier this month, The New York Times announced that it now has 1 million Games subscribers. Digiday isn’t quite there yet, but our own thousand-mile journey, which began in the Media Briefing this summer, continues with this puzzle. Enjoy it.

The post The Digiday Crossword: Shopping Spree appeared first on Digiday.