The disclosure allows Nielsen’s decision to incorporate broadband-only homes into its universe beginning in January.
Tying Social Spend to Offline Sales Got Harder When Meta Quietly Halted Tracking Tool
Meta, when it was still known as Facebook, quietly discontinued a suite of store-visit tools. Since the switch earlier this year, marketers have been trying to piecemeal ways to tie social spend to offline activity in order to keep proving the value of social media marketing. The features, which included the Store Visits Optimization and…
A Bookstore Trolls Amazon With Reworked Holiday Songs and ‘Dystopian’ Window Displays
Independent book shop McNally Jackson staged a public protest with a melodic twist in New York this week, reworking classic seasonal songs and sending carolers to perform in front of the Amazon four-star store in New York. The newly written lyrics, from agency DCX Growth Accelerator, were merciless in their attack, drilling into “Amazon and…
Brands Are Both Purveyors and Customers of the Open Internet
“Open Internet,” “Web 3.0” and “Decentralized Web” are all terms increasingly being used across digital circles. But what exactly is the Open Internet and what does it mean for businesses and marketers? The Open Internet is global, accessible to all, secure and built on open, shared standards. It is an Internet where people can access…
Publishers, Stop Prioritizing Monetization Over User Experience
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alexander Azarov, CEO and founder of Clickio. After this exclusive first look for subscribers, the story will be published in full on AdExchanger.com this afternoon. Premium publishers are some of the least compliant with… Continue reading »
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Google’s New Ads Capture the Magic of Photo Sharing and Connecting
Technology has advanced quite a bit over the past couple of decades, especially when it comes to photo sharing and video conferencing. Snapping, archiving, and sharing those special memories–whether we send them through our devices or over a quick video call–now comes with the ease of clicking a button, making our ability to connect much…
Pearls Before Swine by Stephan Pastis for Thu, 23 Dec 2021
Dilbert by Scott Adams for Thu, 23 Dec 2021
How Omicron Challenges U.S. and China on Vaccine Diplomacy | WSJ
Nielsen Understated OOH TV Viewing Since Sept. 2020
“We are greatly concerned that ‘Nielsen One’ is being built atop a broken and defective measurement and currency foundation,” charged VAB chief Sean Cunningham.