Players of Activision’s battle royale game Call of Duty: Warzone Pacific have discovered hidden spots on the map where they can briefly dip out of bounds to escape their opponents or set up a surprise attack. A new “Heinz Hidden Spots” campaign from agency Gut S?o Paulo uses the same exploits to give gamers a…
Holiday Prospects Dimming? Find Escape With Global Streaming Picks
Here are suggested series that transport viewers to foreign locales, from Spain to Australia.
Walmart Tops Brick-And-Mortar Retailers Across Social Media Advertising
Which brick-and-mortar retailers are advertising the most on social heading into Christmas? BrandTotal analyzed more than 3,149 paid social ads from Dec. 8- Dec. 22 to find out.
Nielsen’s TV Measurement Woes Continue As It Admits OOH Undercounting Since 2020
On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month’s rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among the 10 agencies, advertisers and publishers participating in…
A King And A Monkee: The Legends We Lost In 2021
There will never be another like Larry King, which is why he is the headliner of this year’s tribute to the TV greats who passed away in 2021.
Here’s How Much Streamers Spent on TV Advertising in 2021
As time spent watching streaming services soared during the pandemic, so did the amount of money that the various platforms spent on TV spots to market themselves to potential new users. Adweek has previously looked at how the biggest streaming services stack up in terms of subscribers, but here’s how much they are spending on…
Notable Rebrands of 2021 See the Metaverse and Brands Focusing on Simplicity
Applying a fresh coat of paint can transform a home. And for brands, undergoing a rebrand is like applying a fresh coat of paint. This past year saw a slew of brands getting their homes in order, approaching their look and feel with fresh eyes and redefining their products, logos and messaging. At the heart…
The Great App Advertising Exodus — Or Not
A new report asserts mobile app developers will abandon advertising as a business model. Here’s why I disagree.
‘Algorithmic Reparation’ Calls for Racial Justice in AI
Researchers are encouraging those who work in AI to explicitly consider racism, gender, and other structural inequalities.
The Weirdest Fragrance Ads of 2021
It’s no industry secret that when it comes to advertising fragrances, the rule book seems to be that there is no rule book. This is perhaps the sector where art and advertising intersect as brands hope to emulate and convey the scent they want consumers to shell out big bucks for through a medium in…