Month: December 2021

Einstein once observed that anyone who’s never made a mistake has never tried anything new. Well, as we know very well, companies try new things all the time–new products, new campaigns, new strategies. It follows that they make a proportional share of mistakes. Many are minor. Some are serious. As 2021 comes to an end,…

While 2021 wasn’t quite the Great Resurgence we had hoped for, it nonetheless proved to be an exciting year, thanks to innovation–in both science and advertising. Vaccines made room for optimism, and a little bit of certainty is all marketers needed to get their brands back out there as people reemerged. Out of home, a…

Like the crystal ball in New York’s Times Square, the doodle on Google’s search engine home page marks the transition to another year.

Three new books explore why fledgling companies flounder—and what to do about it.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

The post Comic: Starting Off Right appeared first on AdExchanger.

Around this time last year, many were hoping for the light at the end of the pandemic tinged tunnel. After 2020 shuttered office doors, in-store shopping and in-person events, 2021 promised vaccinations that could end the pandemic and return things to normal. 

However, no one could have predicted the realities that 2021 brought with it, including everything from Apple and Google’s privacy crackdown to the surging preference for shopping online over in-store. 

The post Predictions versus realities: Digiday takes a look back at 2021 appeared first on Digiday.