Do Young Americans Have ‘a God-Shaped Hole’?
A Different Kind of Globetrotting: How the NBA Made Inroads in India
The National Basketball Association has rosters featuring players from roughly 50 countries. But none from India. Scott Levy is working on that. As the NBA’s managing director for Asia, Levy spent the last 10 years building a youth and academy system in India. In 2021, its brought Punjabi player Princepal Singh to the NBA’s developmental…
Instagram: How to Use the Celebration Chat Theme
To celebrate New Year’s Eve, Instagram released a “Celebration!” chat theme that adds confetti and streamers to a conversation’s background. This chat theme is also available in the Messenger application. Our guide will show you how to use the Celebration! chat theme in the Instagram app. Note: These screenshots were captured in the Instagram app…
Triller Enters Reverse Merger With SeaChange, Goes Public, Becomes TrillerVerz
A sea change is in the air at Triller, as the content and technology platform said it entered into a definitive agreement for a reverse merger with video streaming and advertising technology company SeaChange International, with the combined company to be known as TrillerVerz once the transaction is complete, expected sometime during the first quarter…
General Mills Promotes Doug Martin to Chief Brand and Disruptive Growth Officer
Consumer packaged goods giant General Mills has named Doug Martin chief brand and disruptive growth officer. The 15-year company veteran’s duties will include overseeing business innovation, managing consumer experience and building brands geared toward modern shoppers. In his new position, which officially begins on Jan. 3, 2022, Martin will continue to report to chief strategy…
Amazon Public Policy Chief Lartease Tiffith Jumps to IAB
As regulatory pressure continues to mount on tech firms, the Interactive Advertising Bureau (IAB) has named Lartease Tiffith as its executive vice president for public policy. “With fewer organizations advocating for a free and open ad-supported Internet, IAB’s role on Capitol Hill is even more critical,” said IAB’s CEO David Cohen in a statement. The…
‘Splaining The Nostalgia For ‘Lucy’
Syndicated reruns kept “I Love Lucy” alive for successive generations and capped its iconic status.
Rik Van Der Kooi Steps Down At Microsoft Advertising
Rob Wilk, head of the Strategic Sales team, will take on the leadership role at Microsoft Advertising. Wilk has more than 25 years of advertising and media experience, focused on digital media and
paid search with agencies and publishers.
paid search with agencies and publishers.
IPG Mediabrands’ Magna, Disney Join Nielsen One Alpha
Nielsen One Alpha will focus on ad campaigns, not programming, and is set to fully launch in 2022. It is a deduplicated ad measurement service that accounts for age and gender information, spanning
across all screens: linear TV, connected TV, computer and mobile.
across all screens: linear TV, connected TV, computer and mobile.