Ahead of New Year’s Eve, Messenger released a “Celebration!” chat theme that adds colorful confetti and streamers to a user’s conversations. When a user activates the Celebration! chat theme in a conversation, the conversation’s emoji will automatically be updated to the “Partying Face” emoji. In addition, five Celebration! word effects will be added to the…
Execs Grade the TV Industry on How It Tackled Measurement Problems This Year
As part of Adweek’s Year in Review coverage, the television industry’s key movers and shakers have been reflecting on the past year. After TV’s top execs looked back on the most important thing they learned in 2021, and TV ad sales chiefs and buyers talked about how the marketplace evolved this year, we asked both…
The 10 Biggest Creative and Media Account Changes of 2021
Plenty of accounts changed hands over the past year as brands looked to invigorate their creative outputs. In fact, a few multibillion-dollar accounts highlighted the year’s moves, several of which came after long runs with previous agencies. Consolidation helped nail the wins for several big accounts, as Coca-Cola, Mercedes and Home Depot all aligned media…
5 Sustainability Trends That Defined 2021
Over the past year, environmental sustainability has become one of the most discussed issues in advertising, marketing and media. Whether it’s new allegations of greenwashing, commitments to climate goals or innovations to make a lower-energy, lower-waste existence more possible for the people who live on this planet, it’s undeniably the most pressing issue of our…
Adweek Staffers Share Their Favorite Stories of 2021
The thing about news is it happens all the time, every day. That can blur weeks into months and months into holy crap, it’s somehow the end of another year. So I asked Adweek’s reporters and editors to take a moment and take stock of all their hard work in 2021 to choose their favorite…
Cursing Grows In Pandemic Era, But On TV This Has Long Been True
Casual cursing has reportedly increased in the normal discourse between people during the pandemic, but TV is way ahead of that trend.
Campbell Soup’s New Sales Transformation VP On Testing Instacart’s Free Sample Ad Pilot
When customers walk down a grocery aisle from Thanksgiving through the December holidays, they’re surrounded by Campbell’s products: soup cans and broth accompanied by in-store displays and sales tags. When walking the grocery aisle means breezing a mobile feed of online grocery items and 10-foot-long shelves are squashed into a phone screen, how does a… Continue reading »
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Martin Short Has a Dream About Lower-Cost Medicines as He Fronts SingleCare Campaign
In recent times during the global pandemic, there has not been a great deal to laugh about and–when it comes to a serious subject such as healthcare–it’s not often a topic that entertains. Medicine discounter SingleCare, however, is leaning into the opportunity to engage audiences through laughter, partnering with Emmy and Tony award-winning actor and…
Face Recognition Is Being Banned—but It’s Still Everywhere
Two dozen cities and states prohibit use of the tech. But it’s on phones and is increasingly used in airports and in banks.
Cutting the Plastic Out of Dental Hygiene
Working as a TV producer meant that Lindsay McCormick had to spend a lot of time living out of a suitcase. Much of that life included squeezing toiletries into a quart-size bag. A longtime vegan trying to live a low-waste lifestyle, McCormick was frustrated that the only travel toothpaste option required a throwaway, plastic container….