Twitter Goes Full Speed Ahead in Ghana With @TwitterGhana, Billboards

Twitter is going all in on Ghana, debuting a dedicated @TwitterGhana handle, bringing tweets to life on billboards in the capital city of Accra and partnering with the Afrochella festival. @TwitterGhana is the social network’s first dedicated handle in sub-Saharan Africa, and it held its first #TapInWith conversation on Twitter Spaces, featuring Ghanaian superstar and…

Here’s How People Feel About Boozy Holiday Office Parties and Family Gatherings

Raise-the-roof holiday parties in the workplace–the kind where copy machines get abused–have been a source of film and TV comedy for decades. If that was ever reality, it’s decidedly muted in the current environment, especially as corporate America has only cautiously inched back into in-person get-togethers in 2021’s lingering pandemic. Even so, 7 in 10…

The NHL Takes a Holiday Break as Covid-19 Cancellations Put Sports Marketing on Ice

The omicron variant of Covid-19 put the entire National Hockey League on an impromptu holiday vacation. But the latest pandemic surge is stealing much of professional and college sports marketers’ Christmas cheer. On Monday, the NHL cited a flood of coronavirus-related postponements for forcing the league to suspend play after Tuesday night’s games. NHL action…

Retired NBA All-Star Kevin Garnett Is Still Really Competitive in Funny BetMGM Ads

For many, retirement is a time to get in touch with hobbies, take scenic road trips and slow down to appreciate the little things that may have passed them by. Yet, learning to relax after a lifetime in the spotlight might not be as easy as one would hope. It is with this in mind…

We Are Rosie Now Valued at $110 Million After Growth Investment

We Are Rosie, the flexible talent platform that brings together Fortune 500 brands and independent marketers, is no longer financially bootstrapped. The growth investment from Align Capital Partners brings the company to a value of $110 million, and founder and CEO Stephanie Nadi Olson will retain significant stake in the platform. We Are Rosie, which…

Cosmopolitan’s Messenger Group Effect Celebrates New Year’s Eve

Cosmopolitan and Messenger have partnered to release a Group Effect on Messenger called “Nugget Cheers.” Messenger’s Group Effects are augmented reality overlays that apply to every participant in a video call. They can be activated in Messenger video calls with two or more participants. The Nugget Cheers Group Effect allows participants to say “cheers” on…