Month: December 2021

With the omicron variant fueling another wave of Covid-19 across the United States, the organizers behind the Consumer Electronics Show (CES) are putting extra precautions in place as they forge ahead with the first in-person iteration of the event since January 2020. The trade group that runs the show, the Consumer Technology Association, announced last…

Super Bowl 56 is right around the corner, and it’s time to start monitoring which brands are participating in football’s favorite Sunday. Adweek’s Super Bowl LVI Ad Tracker will keep a pulse on the latest brand news related to the Super Bowl, their teasers and full spots. We are tracking national commercials as well as…

BIA’s last forecast called for $161.5 billion in total local ad revenue, 27% growth for TV, and 40% growth for OTT.

A year ago, experts weighed in on what was to come in retail and ecommerce in 2021–and it turns out they mostly got it right. They couldn’t, of course, have foreseen a container ship would get stuck in the Suez Canal for nearly a week and wreak havoc on global trade. But they did accurately…

A new edible brand in Massachusetts called Bubby’s Baked cooked up “the world’s largest cannabis infused brownie,” a gooey 850-pound confectionary throwback with enough THC–20,000 milligrams, to be exact–to medicate the population of Provincetown and a few other cities combined. Weed brand Smarty Plants, meanwhile, built an entire content world on its website and packaging,…

As part of Adweek’s Year in Review coverage, we asked the television industry’s key movers and shakers to reflect on the past year. On Monday, TV’s top execs looked back on the most important thing they learned in 2021. Today, we talked to TV ad-sales chiefs and buyers about how the marketplace has evolved this…

Nielsen started alpha tests of its TV measurement system that spans streaming and linear TV. Nielsen ONE will measure the reach, scale and frequency of ad campaigns with deduplicated audiences across platforms. It claims it will be the first company to achieve that goal. Nielsen ONE Alpha uses Nielsen’s ID resolution system, launched last year,… Continue reading »

The post Nielsen Moves TV Streaming Measurement Into Alpha appeared first on AdExchanger.

Nielsen is getting an early jump on Nielsen One, its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. While the metric isn’t set to roll out until next December, Nielsen will be debuting the first version of the offering–called Nielsen One Alpha duplicated ad…

The pandemic, now rounding into its third year, continues to be the driving force behind many of the changes reshaping the media and marketing industry. In tandem with larger, unrelated shifts–such as the looming deprecation of third-party cookies and increased emphasis on digital subscriptions–the publishing universe stands poised for another year of radical transformation. Here’s…

As if launching Airbnb, Stripe, and Dropbox weren’t enough, the famous accelerator has had an outsize—and mixed—impact on all of us.