New Year’s Eve is the star of the latest global campaign from WhatsApp, “It’s Not the New Year Until You Get the Message You’ve Been Waiting For.” The Meta-owned messaging application’s marketing team and BBDO teamed up on the campaign, which will appear on broadcast, cinema channels, digital video and social in five countries: Brazil,…
Marketers Dig Deep On ‘Brand Equity,’ ‘Predictive Lead Scoring,’ ‘Dynamic Creative’
What’s in a brand? Marketers want to know. “Brand equity” has continued to grow in ad executive content consumption rankings since early November.
Snap, Mariah Carey Kick Off ‘All I Want for Christmas’ Spotlight Challenge
Mariah Carey season continues on social platforms with Monday’s kickoff of the “All I Want for Christmas” Spotlight Challenge on Snapchat. Carey, her kids (Moroccan and Monroe) and their two dogs start things off by singing along to “All I Want for Christmas Is You,” and Snapchatters can submit their takes on the song via…
Carat U.S. Names Jones Client President
Move follows two other client president appointments last week.
Kate Hudson Mixes Chronic Holiday Cocktails With King St. Vodka and THC-Laced Cann
Kate Hudson is high–as in elevated 10 feet in the air so she can put a glittery star on top of a towering Christmas tree. But also high as in tipsy from mixing a THC-spiked drink with vodka for a chronic kind of cocktail. Welcome to holiday parties in the new cannabis-friendly normal. Hudson, an…
Delivery-Only TikTok Kitchen Restaurants Are Coming in March
TikTok is letting people take a bite out of something besides its endless video content. The video creation platform is teaming up with Grubhub and Virtual Dining Concepts to debut some 300 TikTok Kitchen delivery-only locations across the U.S. in March, with plans to expand that number to more than 1,000 by the end of…
These NFTs Are ‘2021’s Worst Holiday Gift.’ Here’s Why You Should Buy Them Anyway
You could cave in and get your kid a pony for Christmas, but think of the cost–training, shelter and food alone will break the bank–not to mention the responsibility. Revenge buying aside, who’s up for that? Kentucky-based tourism office VisitLEX feels your parental pain and has a solution that may seem like a great workaround….
Messenger, Instagram Movie Mate Lets Fans Scream Along With the Original Scream Film
Meta is marking the 25th anniversary of the Scream franchise and the Jan. 14 theatrical release of the latest installment, Scream (2022). Facebook Creative Shop, fan platform Hello Sidney, Instagram, Messenger, Paramount Pictures and Spyglass Media Group teamed up on a Movie Mate second-screen experience, which debuted on Facebook and Instagram Monday. Fans can access…
Biden Emerges as Progressive Government’s Mr. Bad Example
13 Campaigns That Made Ad Pros Jealous in 2021
Like last year, 2021 was not an easy year for creativity. Book-ended with soaring Covid-19 case counts, vaccines filled the year with hope and promise that life could–will–get back to normal. Despite the obstacles, creativity still thrived in new ways as agencies continued to innovate, shooting remotely or with scaled-down crews. Ideas came together as…