Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Intermark’s Jake McKenzie discusses the psychology of holiday shopping. Below, in his own words, he lists the factors and perceptions that influence consumer behavior during this hectic month. The December…
Pearls Before Swine by Stephan Pastis for Mon, 20 Dec 2021
Dilbert by Scott Adams for Mon, 20 Dec 2021
Inside the South African Lab With the First Omicron Findings | WSJ
DoubleVerify CEO Zagorski On Why Brand Suitability Is Growing Like Gangbusters
Brand suitability is proving to be a big boon for DoubleVerify’s bottom line. Revenue from its brand suitability targeting solution, which launched in 2018, grew 64% year over year in Q3, and was responsible for more than 50% of its overall programmatic revenue, which clocked in at $41.9 million last quarter. As opposed to brand… Continue reading »
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PepsiCo Proves Slam Dunk for LeBron James as He Expands Role to Rep Another Brand
When LeBron James ended his 17-year partnership with The Coca-Cola Company to sign a deal with rival PepsiCo in early 2021, it wasn’t clear how many brands the NBA superstar would represent. A new commercial for Ruffles, set to debut during the NBA games broadcast on Christmas Day, adds more clarity to the situation. A…
From Books to Bookings: Lonely Planet Turns Travel Operator Under Red Ventures
Lonely Planet, a nearly 50-year-old publisher that built a thriving business out of its comprehensive travel guidebooks, is embarking on a new path of its own and getting into travel bookings. The publisher announced the debut of its official rebrand Dec. 6, which features a redesigned website, logo and business model. The announcement comes almost…
TikTok: How to Upload Videos in HD
TikTok now allows creators in certain countries to upload videos in up to 1080p HD. Users can turn this setting on or off for each video they upload to the platform. Our guide will show you how this is done. Note: These screenshots were captured in the TikTok application on iOS. Step 1: Once you’re…
Instagram: How to Stop Users From Embedding Your Posts
Instagram now allows users to prevent others from being able to embed their posts and profile on the web. Our guide will show you how this is done. Note: These screenshots were captured in the Instagram application on iOS. Step 1: On your Instagram profile, tap the three lines in the top-right corner of the…
Instagram Rolls Out Ways to Share Public Content, Profiles Off-Platform
Instagram released several updates aimed at enabling its users to share their content outside of the platform. Image previews will now appear in tweets when Instagram posts from pubic accounts are shared to Twitter. Tweets with links to public Instagram posts will display image previews in Twitter cards with thumbnails, and the post’s caption will…