The video ad urges Congress and the FTC to stop Big Tech from using small businesses as an excuse against reform. Instead of helping SMBs, The Main Street Alliance says, Big Tech exploits them at
every turn.
every turn.
IBM Appoints Former Yahoo Executive To CRO At Watson Advertising, The Weather Company
Former Yahoo exec Julie Saxon joins IBM’s media and ad business as chief revenue officer for Watson Advertising and The Weather Company on Jan. 4, 2022, amidst disruption across the industry.
After Weekend Blackout, YouTube TV, Disney Reach Carriage Renewal Deal
Four million YouTube TV subscribers were without Disney-owned ABC networks, Disney and National Geographic channels, ESPN and FX networks, and Freeform.
Hypebeasts With Bots Have Ruined Christmas
As resellers snap up the scarce supply of new consoles and other must-have items, politicians, shoppers, and retailers are fighting back.
Boom’s Quest to Make Supersonic Flights a Reality (Again)
Denver-based startup Boom already has orders for its commercial supersonic planes. But is supersonic travel really the future, or best left to nostalgia?
More Black and Hispanic Entrepreneurs Are Open for Business
A new report finds more people, particularly those in minority groups, are starting new ventures amid the pandemic.
Axel Springer Partners With InfoSum To Evolve First-Party Data Strategy
The alliance intends to create an infrastructure for a post-cookie era. Using InfoSum’s technology, Axel Springer is adding another security layer on its data.
How Cadbury Focused on Generosity to Deepen Consumer Connections
It’s been more than three years since the Mondelez-owned chocolatier Cadbury refocused from being a brand that would deliver “joy” to one that could inspire kindness in consumers. That strategy is apparently turning around the fortunes of the company, it says, and is it is one that will continue into next year too. Acquired by…
The Four Data Sets You’ll Need For Effective Converged TV Measurement
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). The distribution of “premium” content across multiple platforms – from linear TV to VOD to digital video and CTV streaming… Continue reading »
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IAB Adds Agencies, But May Have Lost Its Way; Can CPGs Stop The Gross Marketing Gimmicks Already?
The “Big Tent” Backlash The IAB announced last week that advertising and media agencies will now be able to join the industry trade association as members. All the big agencies are already partners out of the gate. The IAB makes the case that online advertising must span many categories to work effectively, and the industry… Continue reading »
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