Month: December 2021

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner and co-chair of advertising, and Zachary Klein, associate, both at Davis+Gilbert. As the effective date for the California Privacy Rights Act (CPRA) approaches on January 1, 2023,… Continue reading »

The post How CPRA Treats “Cross-Context Behavioral Advertising” – And The Implications For Ad Tech appeared first on AdExchanger.

An increase in sports viewing for broadcast is credited as a recent reason for the gains, as well as a rise in feature films on network TV.

With the advent of the internet, many major cultural staples went by the wayside, such as arcades and video rental stores. Another often-forgotten element of the past is the phonebook-sized gift catalog that many retailers would send en masse during the holiday season, showcasing photos of mail-order items next to enthusiastic product descriptions. Canadian casual…

While a lagging indicator, the U.S. Ad Market Tracker is consistent with recent bullish forecast updates from Madison Ave.’s Big 3 forecasters for 2021 and 2022.

Plus: Digital forgetting, concerns over TikTok and China, and the prescience of king tides.

As food delivery services find themselves struggling to differentiate themselves, DoorDash has decided now is the time to name its first-ever chief marketing officer. The company is elevating vp of marketing Kofi Amoo-Gottfried to the newly-created position. Amoo-Gottfried has been in the role since May 2019. During that time, he oversaw brand, product and partner…

Saks Fifth Avenue, footwear company FitFlop are among those already using Personalized Rewards, which combines the automated technology of Rakuten Advertising and the Rakuten Rewards program, using
real time insights to target offers.